Arasan Chip Systems Appoints Vice President of Worldwide Marketing

 San Jose, California – October 26, 2011 –Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced the appointment of Mr. Andrew Haines as Vice President of Worldwide Marketing. Mr. Haines has over 30 years experience in marketing high-technology semiconductor, semiconductor IP and electronic design automation products.

“We are excited to have Andrew accept the position of Vice President of Worldwide Marketing at Arasan.” said Vice President of Sales, Mr. Ron Mabry. “He has a proven history of success in the semiconductor and EDA industries, and I am confident that he will make a significant impact in our continuing worldwide efforts of Arasan Chip Systems.”

Mr. Haines will be responsible for the direction and management of all worldwide marketing. He will also manage the positioning of the company's portfolio of mobile storage, mobile connectivity, and Total IP Solutions.

“I welcome the opportunity to join a market-leading company during a phase of aggressive sales channel expansion, coupled with strong growth in Asian markets, and rapid adoption of the MIPI mobile connectivity standards.  The company’s impressive leadership position in MIPI IP and Mobile Storage IP including SD, SDIO, eMMC, ONFI and UFS enable it to take advantage of the rapid growth in these markets.” commented Haines.

Mr. Haines has extensive experience in marketing high-technology semiconductor, semiconductor IP and electronic design automation products. He played a key role in positioning Actel Corporation and Synplicity for their IPOs .

Most recently, he served as a VP of Marketing at Synopsys and earlier held the position of Sr. VP of Marketing at Synplicity from the start up stage through the acquisition by Synopsys in 2008.   While at Synplicity, he directed the marketing activities from initial market entry through the successful IPO and then led the marketing effort for Synplicity as a public company. He holds a B.S. in Physics from the University of Wisconsin.

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.   Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards. Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP, delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.   Based in San Jose, CA, USA, Arasan Chip Systems has a 16 year track record of IP and IP standards development leadership.

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