DesignCon: Nvidia's engineering VP wants better design tools

Brian Fuller, EETimes
1/29/2013 6:10 PM EST

SANTA CLARA, Calif.--Cultural complacency and "uncomplaining" engineers are stunting EDA tool investment and preventing IC companies from keeping up with quickening design complexity, a senior engineering manager at chip vendor Nvidia Corp. said Tuesday (Jan. 29).

"Engineers don't complain enough," said Jonah Alben, Nivida's senior vice president of engineering, said during a keynote address at the DesignCon conference here.

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