Ittiam Systems Announces Availability and Software Licensing of HEVC (H.265) Video Encoder and Decoder for Professional, Enterprise and Consumer Digital Media Markets

Real-time HEVC Encoder and Decoder for high quality content creation, efficient delivery, and seamless playback in Broadcast, Distribution, Smart TV and Mobile Applications

March 14, 2013 -- Ittiam Systems, a leader in video compression technologies, today announced the availability of its Video Encoder and Decoder for the recently ratified next generation High Efficiency Video Coding (HEVC) standard. These software solutions have been sampled and licensed by select customers and partners across North America, Europe and Asia in the past six months.

Ittiam Systems’ HEVC Encoder is a software implementation on Intel x86 based platforms, capable of High Definition (HD) broadcast quality video encoding with up to 50% compression gains over H.264 based encoders. This significant improvement in compression ratio will enable Broadcasters and Over-The-Top (OTT) television service providers to realize higher capacity in transmission of HD as well as UltraHD (4Kx2K) content at lower bitrates.

Ittiam’s HEVC Encoder also targets offline content creation and transcoding or re-purposing for Cloud and Server based media services. DSP based implementations of Ittiam’s HEVC Encoder will be available later in the year.

Ittiam Systems’ HEVC Decoder software for ARM Cortex-A9 and Cortex-A15 based SoCs allows a wide range of existing Consumer Electronics (CE) devices such as Smartphones, Tablets, Smart TVs and Set-Top Boxes to play back High Definition (HD) HEVC content. Architected to take advantage of ARMv7 Instruction Set Architecture, NEON engine and multi core processors, Ittiam’s HEVC Decoder enables early deployment of the HEVC standard without the need for new or dedicated silicon.

“HEVC (H.265) represents a significant transition point in the Digital Media market. Content creators, broadcasters, OTT providers, network operators and consumers alike, will benefit from the compression and quality gains that HEVC offers”, said Shantanu Jha, Vice President, Media Processing Business Unit at Ittiam. “We expect the increasing demands of online media delivery to multiple screens and increasing video resolutions to rapidly drive HEVC adoption. This is evinced by the strong interest in early evaluations and licensing of Ittiam’s HEVC software solutions”.

Dr. Sriram Sethuraman, Chief Technology Officer at Ittiam Systems, noted, “The compression and quality advantages of HEVC are accompanied by significantly higher computational complexity on the encoding side. We are pleased to offer software solutions for both HEVC encoding and decoding, leveraging our expertise and long experience with video compression algorithms, processor architectures, and video software optimization techniques. We continue to track further developments and newer profiles of the HEVC standard and will also be offering additional optimizations, such as OpenCL based GPU acceleration, as part of our HEVC roadmap.”

Ittiam’s HEVC software solutions were publicly demonstrated at CES 2013 and MWC 2013. Demonstrations will also be available at NAB 2013. For more information on licensing Ittiam’s HEVC solutions, please visit the Ittiam website at www.ittiam.com/en/Embedded/IP-Portfolio/HEVC.aspx or contact us at mkt@ittiam.com.

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media centric systems. It operates through its network of offices and representatives around the world. Ittiam's customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. Since 2004 the company has been consistently rated as the "World's Most Preferred DSP IP Supplier" in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. In July 2011 Ittiam's VC won the Product of the Year 2010 from Communications Solutions. In January 2012 Ittiam won two Product of the Year 2011 awards from Internet Telephony. Embedding Ittiam IP inside, annual volume of customers' products shipped such as Smartphones, Tablets, Broadcast, Video Communication and Wi-Fi Devices is in several tens of millions units. For more details, visit www.ittiam.com.