ST's strategy is a tale of two segments

Peter Clarke, EETimes
5/16/2013 12:28 PM EDT

LONDON – Europe's largest chip company STMicroelectronics NV (Geneva, Switzerland) laid out details of its corporate strategy to financial analysts here today (May 16) as it winds down ST-Ericsson, its failed joint venture in mobile processors.

The strategic plan had already been announced in December 2012 along with the decision to exit from ST-Ericsson, but Georges Penalver, chief strategy officer for ST, told the analysts community that ST is being constructed as two product-oriented business segments that would each be financially sustainable blocks. The first block encompasses ST's sensor, power and automotive products and is essentially ST's successful analog business and its digital automotive business. The second block is ST's embedded processing business and is the non-automotive digital business including microcontrollers and processors for digital consumer applications.

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