Hisense Licenses Arteris IP Fabric for Digital TVs

World's fourth largest television brand chooses Network-on-Chip (NoC) interconnect technology to help speed time to market

CAMPBELL, California - September 3, 2014 - Arteris Inc., the inventor and only supplier of silicon-proven commercial network-on-chip (NoC) interconnect IP solutions, today announced that Hisense has licensed Arteris FlexNoC fabric IP to shorten development times of their video processing chip for digital televisions.

In June of this year, DisplaySearch ranked Hisense as the fourth largest television brand by volume sold. Hisense is an innovative company that internally develops much of the technology within its products.

"Hisense is the leader in digital television system integration, fusing innovative hardware technologies like curved UHD TV with valued-added features such as the Android operating system and Roku TV," said Shawn Zhong, CEO of SJ Microelectronics Inc., of the Hisense Group. "Arteris FlexNoC gives Hisense the flexibility to quickly integrate the latest hardware and software features into our SoC platforms, allowing us to bring our products to market quicker than the competition."

"Hisense's decision to license Arteris interconnect IP for use in the fast-changing and cost-competitive digital TV market validates the time-to-market and cost advantages of using Arteris FlexNoC interconnect IP," said K. Charles Janac, President and CEO of Arteris. "We are excited to be able to help Hisense bring their technology to market faster and at industry-leading price points."

About Arteris

Arteris, Inc. provides Network-on-Chip interconnect IP and tools to accelerate System-on-Chip semiconductor (SoC) assembly for a wide range of applications. Rapid semiconductor designer adoption by customers such as Samsung, Altera, and Texas Instruments has resulted in Arteris being the only semiconductor IP company to be ranked in the Inc. 500 and Deloitte Technology Fast 500 lists in 2012 and 2013. Customer results obtained by using the Arteris product line include lower power, higher performance, more efficient design reuse and faster SoC development, leading to lower development and production costs. More information can be found at www.arteris.com.

About Hisense

Hisense provides system solutions for consumer electronics such as televisions, cell phones and tablets, for home appliances such as A/C, refrigerators and washing machines, and for broadband communications and smart transportation. It has grown to be a household brand name in China, with Hisense TV, Hisense A/C, Hisense Refrigerator, Hisense Phone, Kelon A/C, and Ronsheng Refrigerator being selected as Chinese Famous Brands. Two subsidiary companies of Hisense, Hisense Electric Co., Ltd. (600060) and Hisense Kelon Electrical Holdings Company Ltd. (000921), are listed in the Shanghai Stock Exchange and in the Shenzhen and Hong Kong Stock Exchanges. Hisense is one of the first state-level innovation enterprises, and is the home for the national technology innovation center, for the national key lab of digital multimedia technology. Hisense has R&D centers in Qingdao, Shenzhen, Shunde, Beijing, Shanghai, the United States, and Europe. It also has production bases in South Africa, Algeria and Egypt, as well as sales offices in USA, Europe, Australia, Middle East, and Southeastern Asia. Hisense products are exported to over 130 countries and regions around the world. Hisense was founded in 1969 and is headquartered in Qing Dao, China.

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