INSIDE Secure Collaborates with Microsoft to Address Hollywood Studios' Security Requirements for 4K/UHD and HDR Content
INSIDE Secure’s support for Microsoft’s PlayReady Porting Kit V3.0 allows it to provide an improved DRM solution for over-the-top content by combining hardware and software security
Consumer Electronics Show, Las Vegas, NV – January 7, 2016 – INSIDE Secure (Euronext : INSD), a leader in embedded security solutions for mobile and connected devices, today announced that the company is collaborating with Microsoft to upgrade its popular DRM Fusion implementation of PlayReady to enhance the security of over-the-top (OTT) content distribution by combining hardware and software security. The new solution addresses Hollywood Studios’ requirements for increased security for enhanced content protection.
Movie piracy is a growing problem. Hollywood studios take many steps to protect their content, but any weak link in the chain can lead to a security breach. Service providers and broadcasters are actively working on ways to protect content.
“Microsoft, with the help of companies like INSIDE Secure, recognizes the need to enhance security in order to reduce piracy” said George Ayad, Global Director, Partnerships & Alliances for Microsoft PlayReady. “With DRM Fusion’s implementation of Microsoft PlayReady Porting Kit 3.0, decrypted video is never available outside of a device’s Trusted Execution Environment (TEE) or a secure connection during transmission, ensuring content is protected from end to end. In addition, DRM Fusion’s implementation gives access to the latest PlayReady functionalities included in PK3.0, like the real time expiration enforcement.”
Until recently, purely software-based security for DRM implementations was considered satisfactory to protect all content. However, the emergence of new threats has led to a mandate for the combination of hardware and software security for premium content. In April 2015, Microsoft launched PlayReady Porting Kit version 3.0 (PK 3.0), a new release of its leading DRM solution, for a combined hardware and software security solution.
INSIDE Secure has been collaborating with Microsoft since 2010 and now provides the market leading implementation of Microsoft PlayReady via its award-winning DRM Fusion solution. This latest implementation allows customers to securely distribute and monetize 4K/UHD and HDR content by using a trusted application (TA) to protect encryption assets, decrypt premium content and manage digital rights in a trusted execution environment (TEE).
Benefits of the newly upgraded version of DRM Fusion include:
- Technology from the market leader (more than 80 DRM Fusion deployments and 100 million daily users)
- Approved by Hollywood Studios for premium content distribution
- Supports Microsoft PlayReady PK3.0
“DRM Fusion is a multi-DRM solution that has been deployed over 80 times by broadcasters, including HBO, BBC, Sky, Orange, Canal+, and Bell Canada, and is used by more than 100 million consumers every day,” said Andrew McLennan, EVP Mobile Security Division of INSIDE Secure. “DRM Fusion is based on INSIDE Secure's award-winning application protection solution that includes integrity checking, anti-reverse engineering and the scrambling of keys and other secrets. Device manufacturers can also use DRM Fusion in conjunction with chipsets that incorporate our hardware security IPs to address content owners’ security specifications.”
For more information about INSIDE Secure’s premium content protection please visit: http://www.insidesecure.com/Markets-solutions/Content-Protection-and-Entertainment.
INSIDE Secure is demonstrating its DRM Fusion solution at the Consumer Electronics Show (CES) in Las Vegas NV - 6-9 January 2016 - Stand 21734 - Tech East, LVCC, South Halls 1 - 2, Ground Level.
About INSIDE Secure
INSIDE Secure (Euronext Paris FR0010291245 – INSD) provides comprehensive embedded security solutions. World-leading companies rely on INSIDE Secure’s mobile security and secure transaction offerings to protect critical assets including connected devices, content, services, identity and transactions. Unmatched security expertise combined with a comprehensive range of IP, semiconductors, software and associated services gives INSIDE Secure customers a single source for advanced solutions and superior investment protection. For more information, visit http://www.insidesecure.com.
|
Related News
- Inside Secure partners with ContentArmor to address Hollywood studios' higher security requirements for early-window and UHD movies delivered over-the-top (OTT)
- INSIDE Secure Announces the First DRM Solutions on an ARM Reference Platform to Meet HD/UHD Content Protection Demands of Hollywood Studios
- NAGRA announces integration of NexGuard watermarking and Inside Secure's downloadable security solution
- INSIDE Secure and Rambus Collaborate to Protect Delivery of 4K and Ultra HD Premium Content
- MStar Semiconductor, Inc. Integrates INSIDE Secure Technology to Protect Premium Content on its New 4K Ultra HD Platform
Breaking News
- Logic Design Solutions launches Gen4 NVMe host IP
- ULYSS1, Microcontroller (MCU) for Automotive market, designed by Cortus is available
- M31 is partnering with Taiwan Cooperative Bank to launch an Employee Stock Ownership Trust to strengthen talent retention
- Sondrel announces CEO transition to lead next phase of growth
- JEDEC Publishes LPDDR5 CAMM2 Connector Performance Standard
Most Popular
- Arm's power play will backfire
- Alphawave Semi Selected for AI Innovation Research Grant from UK Government's Advanced Research + Invention Agency
- Secure-IC obtains the first worldwide CAVP Certification of Post-Quantum Cryptography algorithms, tested by SERMA Safety & Security
- Weebit Nano continuing to make progress with potential customers and qualifying its technology Moving closer to finalisation of licensing agreements Q1 FY25 Quarterly Activities Report
- PUFsecurity Collaborate with Arm on PSA Certified RoT Component Level 3 Certification for its Crypto Coprocessor to Provide Robust Security Subsystem Essential for the AIoT era
E-mail This Article | Printer-Friendly Page |