English
ARM Exec's Straight Car Talk at CES
Q&A with ARM's Ian Drew
Junko Yoshida, EETimes
1/7/2016 06:46 PM EST
LAS VEGAS—Ian Drew, ARM’s executive vice president of marketing and business development, posed five questions that the automotive industry — or the tech industry in general — would rather not hear.
In a one-on-one interview with EE Times at the International Consumer Electronics Show Wednesday, we asked him about carmakers’ challenges in the increasingly connected world, and what roles ARM hopes to play in solving such problems
Drew didn’t mince words in answering the first question, but declined to offer specifics on the second.
He challenged the automotive industry about radical changes that will affect its business model, the security vulnerability that all cars are going to face and the unintended consequences that come with connectivity to the cloud.
Most important, he questioned consumers' faith in carmakers in a future in which every car will be tracked and carmakers will be collecting and owning their data.
In the end, Drew said the question comes down to this. “Do you trust Ford?”
The following are snippets of Drew’s no-nonsense car talk.
|
E-mail This Article | 
|
|
Printer-Friendly Page |
|
||||||
Arm Ltd Hot IP
Related News
- Former Intel exec to lead Arm's automotive and embedded business
- Ittiam's power-efficient VP9 and H.265 decoders optimized for ARM Mali and ARM Cortex-A processors showcased by ARM, Samsung System LSI and other partners at CES 2014
- Mindspeed to Showcase the Industry's First ARM Cortex A9-based Communications Processor with Integrated DPI at 2013 CES
- Exec details ST's ARM Cortex-A9 licensing choice for HDTVs
- Arm's power play will backfire
Breaking News
- Frontgrade Gaisler Unveils GR716B, a New Standard in Space-Grade Microcontrollers
- Blueshift Memory launches BlueFive processor, accelerating computation by up to 50 times and saving up to 65% energy
- Eliyan Ports Industry's Highest Performing PHY to Samsung Foundry SF4X Process Node, Achieving up to 40 Gbps Bandwidth at Unprecedented Power Levels with UCIe-Compliant Chiplet Interconnect Technology
- CXL Fabless Startup Panmnesia Secures Over $60M in Series A Funding, Aiming to Lead the CXL Switch Silicon Chip and CXL IP
- Cadence Unveils Arm-Based System Chiplet
Most Popular
- Cadence Unveils Arm-Based System Chiplet
- CXL Fabless Startup Panmnesia Secures Over $60M in Series A Funding, Aiming to Lead the CXL Switch Silicon Chip and CXL IP
- Esperanto Technologies and NEC Cooperate on Initiative to Advance Next Generation RISC-V Chips and Software Solutions for HPC
- Eliyan Ports Industry's Highest Performing PHY to Samsung Foundry SF4X Process Node, Achieving up to 40 Gbps Bandwidth at Unprecedented Power Levels with UCIe-Compliant Chiplet Interconnect Technology
- Arteris Selected by GigaDevice for Development in Next-Generation Automotive SoC With Enhanced FuSa Standards