Ittiam enables OpenCL based VP9 Encode for Mobile and Consumer Applications
Working closely with WebM team, Ittiam showcases class leading performance optimization and energy efficiency for high-quality HD VP9 Encoding
SANTA CLARA, Calif.-- January 12, 2016 -- Ittiam Systems, leading provider of solutions to the Consumer, Mobile and Online Video Industry, announces innovative, industry-first OpenCL-based VP9 Video Encoding on processors designed for Smartphones and Tablets.
Ittiam’s high performance solution takes advantage of the Graphics Processing Unit (GPU) availability on higher end mobile platforms and the OpenCL abstraction layer to achieve class-leading Encode performance on high-end consumer devices. By offloading significant parts of the code in compute intensive Encoding algorithms in VP9, Ittiam is able to limit the energy impact for high-definition video encoding. This in turn makes mobile power affordable for applications like Camcorder and WebRTC based video call, for Semiconductor manufacturers, Electronic OEMs and end Consumers. With extensive optimizations for ARM CPU and a coherent, highly-optimized utilization of onboard GPUs through OpenCL, the solution opens newer and innovative markets for VP9 Encoding on mobile devices. With VP9 gaining significant traction, driven by YouTube adoption and the momentum from recently formed ‘Alliance for Open Media,’ Ittiam’s solution makes software-optimized GPU solutions very relevant for high performance Encoding of advanced video algorithms, without compromising battery life.
“High performance, Intelligent tradeoffs of compute and energy efficiency, innovative partitioning between the CPU and GPU, all while not sacrificing Encoding quality when compared to dedicated and higher-end video cameras, make Ittiam’s OpenCL accelerated VP9 Encoding for Mobile devices a unique and innovative solution,” said Matt Frost, Head of Strategic Alliances for WebM. “We need to ensure any technology we enable at WebM, like VP9, is implemented and realized practically in today’s SOCs for practical applications by end consumers. Working with Ittiam closely, we have been able to make a good impact on this front with our initial demonstration on Samsung S6, our first target for VP9 HD Encoding on a higher-end mass market consumer device, without sacrificing battery performance, a key mobile parameter.”
“The world’s most innovative video companies benchmark power, performance and quality as the iron triangle barometer to bring out the best software capabilities in a platform with limited hardware resources,” said Mukund Srinivasan, VP, Consumer and Mobility Solutions at Ittiam. “We are pleased that our OpenCL accelerated VP9 Encoding solution on ARM Mali has met the high standards set by the WebM team, and will in turn enable VP9 solutions for OEMs and end consumers, over and above the YouTube playback application."
About Ittiam
Ittiam Systems is a global technology company with deep R&D driven solutions for media creation, management and consumption. Ittiam provides advanced media codecs, software development platforms, systems and workflows for embedded and online applications. Its solutions are at the heart of tens of millions of lifestyle products that drive mobility, content access, networking and sharing.
|
Related News
- Ittiam's power-efficient VP9 and H.265 decoders optimized for ARM Mali and ARM Cortex-A processors showcased by ARM, Samsung System LSI and other partners at CES 2014
- Ittiam Systems Announces Availability and Software Licensing of HEVC (H.265) Video Encoder and Decoder for Professional, Enterprise and Consumer Digital Media Markets
- Samsung and ARM Expand Relationship to Drive Graphics Processing for Future Mobile and Consumer Products
- Cadence Collaboration with Arm Enables Customers to Successfully Tape out Next-Generation Arm Mobile Designs
- Synopsys Enables Tapeout Success for Early Adopters of Arm's Next Generation of Mobile IP
Breaking News
- Logic Design Solutions launches Gen4 NVMe host IP
- ULYSS1, Microcontroller (MCU) for Automotive market, designed by Cortus is available
- M31 is partnering with Taiwan Cooperative Bank to launch an Employee Stock Ownership Trust to strengthen talent retention
- Sondrel announces CEO transition to lead next phase of growth
- JEDEC Publishes LPDDR5 CAMM2 Connector Performance Standard
Most Popular
- Arm's power play will backfire
- Alphawave Semi Selected for AI Innovation Research Grant from UK Government's Advanced Research + Invention Agency
- Secure-IC obtains the first worldwide CAVP Certification of Post-Quantum Cryptography algorithms, tested by SERMA Safety & Security
- Weebit Nano continuing to make progress with potential customers and qualifying its technology Moving closer to finalisation of licensing agreements Q1 FY25 Quarterly Activities Report
- PUFsecurity Collaborate with Arm on PSA Certified RoT Component Level 3 Certification for its Crypto Coprocessor to Provide Robust Security Subsystem Essential for the AIoT era
E-mail This Article | Printer-Friendly Page |