Imagination's PowerVR GPU provides advanced graphics in Sunplus' new automotive SoC
LONDON, UK -- June 17, 2016 – Imagination Technologies (IMG.L) today announced that Sunplus Technology’s latest audio/video processor for automotive applications features advanced graphics enabled by a PowerVR GPU from Imagination. Taiwan-based Sunplus is a leading provider of multimedia IC solutions for the home and automotive markets. Its new SPHE6700 ADAS SoC is targeted at advanced driver assistance systems (ADAS) and around view monitor (AVM) systems.
In addition to the advanced 3D graphics acceleration provided by the PowerVR GPU, the SPHE6700 features support for up to 7-channel D1 or 4-channel HD camera input with full HD video encoder for superior in-car image and video processing, and an embedded AVM engine that converts camera signals into a virtual bird’s eye top view image. With this AVM engine, the chip has more computing power to handle ADAS functions at the same time.
Says Crystal Chu, director, Sunplus: “Advanced graphics and GPU compute are fast becoming key differentiators in the automotive SoC market. PowerVR GPUs provide these capabilities across a wide range of markets and applications, and our customers can rely on this proven technology. Thanks to our long history with Imagination and PowerVR, our new automotive SoC provides a superior in-car experience.”
Says Graham Deacon, senior director, PowerVR Business Operations, Imagination: “The automotive industry is experiencing a renaissance through advances in ADAS, autonomous driving, in-car connectivity, infotainment, smart cameras and more – all areas where Imagination’s IP is powering industry-leading solutions. We are delighted that Sunplus has once again chosen PowerVR as it further expands its reach into this growing market.”
The Sunplus SPHE6700 chip is currently available now.
About Sunplus Technology
Sunplus Technology Co., Ltd., established in 1990, is a leading provider of multimedia IC solutions for DVD players, portable DVD players, automotive DVD/CD players, car infotainments, audio applications such as karaoke, boombox and soundbar. Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Hong Kong, Shanghai, Shenzhen and Chengdu.
For more information, please visit Sunplus website at www.sunplus.com.
About Imagination Technologies
Imagination is a global technology leader whose products touch the lives of billions of people across the globe. The company’s broad range of silicon IP (intellectual property) includes the key processing blocks needed to create the SoCs (Systems on Chips) that power mobile, consumer and embedded electronics. Its unique software IP, infrastructure technologies and system solutions enable its customers to get to market quickly with complete and highly differentiated SoC platforms. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEMs/ODMs who are creating some of the world’s most iconic products. See: www.imgtec.com.
|
Imagination Technologies Group plc Hot IP
Related News
- Imagination's new BXS GPU enables automotive graphics in Texas Instruments processor family
- Imagination announces XS, the automotive industry's most advanced GPU IP
- Imagination's GPU selected by SemiDrive for automotive chip
- Imagination's PowerVR graphics provide huge performance boost and power savings in MediaTek's new Helio X30 chipset
- New PowerVR GPUs from Imagination combine advanced graphics with optimizations for vision and computational photography
Breaking News
- TSMC drives A16, 3D process technology
- Frontgrade Gaisler Unveils GR716B, a New Standard in Space-Grade Microcontrollers
- Blueshift Memory launches BlueFive processor, accelerating computation by up to 50 times and saving up to 65% energy
- Eliyan Ports Industry's Highest Performing PHY to Samsung Foundry SF4X Process Node, Achieving up to 40 Gbps Bandwidth at Unprecedented Power Levels with UCIe-Compliant Chiplet Interconnect Technology
- CXL Fabless Startup Panmnesia Secures Over $60M in Series A Funding, Aiming to Lead the CXL Switch Silicon Chip and CXL IP
Most Popular
- Cadence Unveils Arm-Based System Chiplet
- CXL Fabless Startup Panmnesia Secures Over $60M in Series A Funding, Aiming to Lead the CXL Switch Silicon Chip and CXL IP
- Esperanto Technologies and NEC Cooperate on Initiative to Advance Next Generation RISC-V Chips and Software Solutions for HPC
- Eliyan Ports Industry's Highest Performing PHY to Samsung Foundry SF4X Process Node, Achieving up to 40 Gbps Bandwidth at Unprecedented Power Levels with UCIe-Compliant Chiplet Interconnect Technology
- Arteris Selected by GigaDevice for Development in Next-Generation Automotive SoC With Enhanced FuSa Standards
E-mail This Article | Printer-Friendly Page |