StarCore, LLC Commences Innovative DSP Licensing Strategy

Venture sets out to change the DSP competitive playing field through its open licensing business model

Austin Texas - 01 October, 2002 - StarCore, LLC has opened its doors as a stand-alone venture, commencing an innovative strategy to develop and license digital signal processor (DSP) core technologies for use in a wide variety of communications and consumer products.

"We've been anxious for this day to arrive ever since we announced plans to make StarCore a stand-alone entity," stated Tom Lantzsch, chief executive officer of StarCore, LLC. "The economic conditions in the technology industry are ripe for us to begin proliferating our licensable StarCore DSP core. Due to current economic conditions and the rising costs of developing DSP technology, many semiconductor and original equipment manufacturers are open to the idea of licensing a proven, scalable DSP solution so they can focus their research and development resources on their core competencies."

The company's central goal is to proliferate StarCore's world-class DSP core technologies through an open-licensing business model. This strategy contrasts sharply with traditional DSP business models based on developing proprietary DSP technologies, or other industry collaborations that design cores for use by one or two companies.

"We have been favorably impressed by the overall market acceptance of this strategy and we are receiving significant interest from potential customers," says Lantzsch. "The market is validating our assessment that licensing a cost-effective, high-performance DSP architecture is a winning proposition."

Office Locations and Leadership Team
Today, StarCore, LLC is celebrating its birthday by opening a new headquarters at 8303 Mopac Expressway in Austin, Texas and a subsidiary , StarCore Israel at 3 Hashikma Street, Tel Aviv, Israel. "We're thrilled to have our headquarters in Austin," explains Lantzsch. "And we have a well-established, experienced DSP development team at our StarCore Israel subsidiary located in Tel Aviv. Austin and Tel Aviv have some of the world's most extensive software and semiconductor talent pools and a fantastic climate for business. It's an unbeatable combo!"

The company has also established a new corporate image comprising new logo and colors. This new image projects the continuity of the StarCore technological legacy and the freshness of the new business model.

StarCore, LLC enjoys the added benefit of beginning operations with a seasoned leadership team. The officers of the new company are:

- Tom Lantzsch, chief executive officer. Lantzsch was previously vice president and director of Intellectual Property Value Creation for Motorola

- Alex Bedarida , vice president, Marketing and Sales. Bedarida was previously vice president of DSP at Infineon Technologies

- Amnon Rom, vice president, Research and Development. Rom was previously vice president of DSP Products at Infineon Technologies Design Center, Tel Aviv, Israel

- Jacqueline Bergen, vice president and chief financial officer. Bergen held management positions in Finance and Business Development within Motorola

- Peter Pichette, vice president, Human Resources and Operations. Pichette held various management positions in HR and Operations in Motorola.

About StarCore
On 18 June 2002, Agere Systems Inc, Infineon Technologies AG and Motorola, Inc announced the intent to establish StarCore, LLC as a separate company. The three founding companies have each invested capital and technology rights in StarCore, LLC, and all three are licensees of StarCore technology.

Based in Austin, Texas, StarCore, LLC is a leader in the development of high-performance DSP architectures, cores and intellectual property building blocks for the communications and consumer electronics industries. For more information on StarCore, LLC and its intellectual property and services, visit the company's Web site at http://www.starcore-dsp.com.

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