Imagination's New CEO Plots Turnaround Strategy

By Nitin Dahad, EETimes
January 24, 2019

LONDON — Ron Black, the recently appointed CEO of Imagination Technologies, is well aware that the prahics IP vendor has something to prove.

Black took the helm of Imagination last month, following a very turbulent period in the company's history that included the loss of its largest and most important customer, Apple.

"I really think this is an iconic company that led the way in low-power, high-performance graphics," Black said in an interview with EE Times. "But in the last 18 months, it lost its No. 1 spot. I intend to bring it back there.”

Contrary to what some believe, Black insists that Imagination's technology today is more relevant than ever considering the rich data being generated in systems and how that is expected to grow with the rollout of 5G. “It’s going to be about graphics — turning data into informed insights," Black said. "Imagination is at the center of where the future is heading in terms of data.”

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