Basemark and DMP Partner to Develop Smart Mirrors for commercial vehicles
Smart mirror technologies will help reduce accidents and fatalities resulting from blind spots
Helsinki, Finland and Tokyo, Japan -- July 1, 2020 – Basemark Oy ("Basemark") of Finland and Digital Media Professionals Inc. ("DMP") of Japan, announced today a partnership to develop a smart mirror system for the global commercial vehicle industry.
In 2017, there were 511,455 crashes in the US involving a large truck or a bus. Of those, 4,455 were crashes with fatalities1. In the EU, trucks account for about 2%2 of vehicles on the road but represent 15%3 of fatalities. Many of these crashes can be attributed to limited visibility from the cockpit, including multiple blind spots. Smart mirrors can reduce the rate of accidents and fatalities due to these blind spots.
A smart mirror system consists of cameras, displays and a system that handles machine vision, object recognition and classification, as well as dynamic augmented reality rendering in real-time. In the partnership announced today, Basemark will integrate its Rocksolid® compute and rendering engine with DMP’s DV720 Inference IP Core and DMP ZIA™ classifier. These technologies together enable fast and power-efficient real-time operation of the smart mirror to detect and classify objects such as pedestrians, cars, and bikes, and render augmented reality helper, alert and warning graphics.
Another benefit of replacing traditional mirrors with smart mirrors is that the mirror display no longer needs to be placed outside of the cockpit. In a smart mirror solution, the mirror is an LCD display that can be placed inside the vehicle, thus enabling a more aerodynamic solution that leads to reduced drag and thereby lower fuel or energy consumption.
"We are excited to join forces with DMP in developing a truly advanced and automotive-grade smart mirror system," says Keith Silverang, the CEO of Basemark. "This solution will be able to reduce thousands of deaths annually resulting from blind spots."
"Smart mirrors in commercial vehicles require high performance, reliability, and a high degree of safety. DMP and Basemark build the industry's most advanced and safe smart mirrors based on their extensive experiences in the automotive industry," says Tatsuo Yamamoto, the Chairman and CEO of DMP.
1 https://www.fmcsa.dot.gov/safety/data-and-statistics/large-truck-and-bus-crash-facts-2017#A1
2 https://www.acea.be/statistics/tag/category/vehicles-in-use
https://www.acea.be/publications/article/factsheet-trucks
3 https://ec.europa.eu/transport/road_safety/sites/roadsafety/files/pdf/statistics/dacota/bfs2017_hgvs.pdf
About Basemark
Basemark Oy is a privately held company registered and headquartered in Helsinki, Finland.
Basemark provides software and engineering services for the global automotive industry and also boasts several Fortune 500 customers in the consumer electronics and various other industry sectors. For more information, please visit https://www.basemark.com.
About DMP
Digital Media Professionals is an R&D-type fabless semiconductor vendor that deploys licensing business of hardware IPs and software IPs based on proprietary 2D/3D graphics technology for embedded devices, as well as graphics LSI business that incorporates these IPs. In recent years, in order to become the world's leading "AI Computing Company", DMP provides solutions through a broad portfolio including AI processor IPs, hardware/software products and services, and AI ecosystem established by its own. For more information, please visit https://www.dmprof.com/en/.
|
DMP Inc. Hot IP
Related News
- lowRISC and SCI Semiconductor Partner to Create First CHERIoT Commercial Tapeout
- Panasonic Automotive Systems and Arm Partner to Standardize Software-Defined Vehicles
- DeepComputing and Andes Technology Partner to Develop the World's First RISC-V AI PC with 7nm QiLai SoC, Featuring Ubuntu Desktop
- QuickLogic and Zero-Error Systems Partner to Deliver Radiation-Tolerant eFPGA IP for Commercial Space Applications
- Arm and Nuro Partner to Deliver AI-first Autonomous Technology for Commercial Scale
Breaking News
- 2025 RISC-V CON: Andes Technology Celebrates 20 Years, Bringing Together Innovators, Engineers, and Ecosystem Leaders
- Continuous-Variable Quantum Key Distribution (CV-QKD) system demonstration
- HCLTech joins Samsung Advanced Foundry Ecosystem as a Design Solution Partner
- Frontgrade Gaisler and wolfSSL Collaborate to Enhance Cybersecurity in Space Applications
- Matrox Video and intoPIX Expand Interoperable IPMX & ST 2110 Solutions with JPEG XS Innovation at NAB 2025
Most Popular
- Alphawave IP Response to announcement from Qualcomm
- Qualcomm considers buying Alphawave Semi
- BrainChip Partners with RTX's Raytheon for AFRL Radar Contract
- GUC Announces Tape-Out of the World's First HBM4 IP on TSMC N3P
- Frontgrade Gaisler Launches New GRAIN Line and Wins SNSA Contract to Commercialize First Energy-Efficient Neuromorphic AI for Space Applications
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |