ARM And Emuzed Bring Enhanced Multimedia Functionality To Smart Devices

Emuzed joins ARM PrimeXsys Community Program, bringing multimedia codecs and services for efficient ARM solutions

CAMBRIDGE, UK AND FREMONT, CA – Feb. 19, 2003 – ARM, [(LSE:ARM) (Nasdaq: ARMHY)], the industry's leading provider of 16/32-bit embedded RISC microprocessor solutions, and Emuzed, a leading provider of multimedia solutions for PCs, mobile and consumer appliances, today announced at the 3GSM Congress, Cannes, France, that Emuzed has joined the ARM® PrimeXsys™ Community Program. Emuzed technology enables rich video and audio content to be coded and decoded on a wealth of multimedia devices, from PCs to embedded systems such as mobile phones and Personal Digital Assistants (PDAs).

The ARM PrimeXsys Platforms provide system developers with all of the pre-validated hardware, software and verification IP necessary to design a system-on-chip (SoC). Emuzed is porting its H.263, MPEG-4 video, MPEG-2 Layers 1, 2 and 3 audio (MP3), AAC, AMR, WB-AMR and JPEG, JPEG2000 software codecs to the ARM PrimeXsys Platform, available through the Community Program. OEMs designing the next generation of multimedia enriched devices using the PrimeXsys Platform will now be able to easily integrate these specific codecs into end devices with the minimum of effort, thereby increasing design efficiency and reducing time-to-market.

"A growing number of mobile telephony service providers are now pushing the use of Multimedia Messaging Services, MMS, which rely on the ability of devices to encode and decode a variety of multimedia code," said Dr. Rajesh Rajagopalan, CTO, Emuzed. "Emuzed technology provides system designers with extremely efficient and compact software codecs that can be easily integrated into these systems, ultimately offering users a greatly enhanced audio and visual media experience."

"ARM cores are rapidly becoming the processor of choice in the majority of mobile and handheld devices. Incorporating Emuzed's technology into the ARM PrimeXsys Platform provides developers with a simple route for integrating the technology into their devices," added Rajesh.

"The ARM PrimeXsys Community Program gives OEM and system developers a head start by making a wide range of intellectual property available, including operating systems, 3D graphics, location services, Bluetooth protocol stacks, and flash-memory, on a standard porting platform," said Neil Robinson, US Consumer Entertainment marketing manager, ARM. "The porting of Emuzed's codecs to the PrimeXsys Platform brings the first multimedia codecs to the PrimeXsys design community and adds a critical element to the IP library available to system developers."

Availability
The PrimeXsys Platform with Emuzed codec technology will be available for demonstration from May 15, 2003. . For more information, please email: primexsyscommunity-info@arm.com

About Emuzed
Emuzed provides multimedia products, technology and services for the PC, mobile and consumer electronics industries. Emuzed's robust and efficient solutions are based on international audio and video compression standards and enable high quality audio, video, speech and image on a variety of hardware and software platforms.

Emuzed was founded in 1999 by a team of MPEG industry pioneers and experts. The company is headquartered in Fremont, California, and has additional R&D facilities in Bangalore, India. Customers include many of the world's largest PC OEMs, mobile and CE device manufacturers and chip vendors. For more information, please call +1-510-252-9637 or visit www.emuzed.com. For sales contact, please email sales@emuzed.com.

About ARM
ARM is the industry's leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals and system-on-chip (SoC) designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM's microprocessor cores are rapidly becoming a volume RISC standard in such markets as portable communications, hand-held computing, multimedia digital consumer and embedded solutions. More information on ARM is available at http://www.arm.com/

ARM is a registered trademark of ARM Limited. PrimeXsys is a trademark of ARM. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; and ARM Consulting (Shanghai) Co. Ltd.