SuperH appoints new sales executives

US and European teams expand

San Jose, California and Bristol, UK – 10 March 2003 SuperH, Inc., the leading supplier of multimedia RISC CPU cores, has today announced two new appointments further strengthening its global sales team. In the US, SuperH has appointed George Wells as Director of Sales, and in the UK it has appointed Nick Lodge as European Sales Manager.

In his position as Director of Sales, George Wells will be responsible for driving licensing growth in the US market. George brings with him a wealth of sales and management experience in the areas of custom and semi-custom ASIC & SoC solutions, gained from various positions held at MathStar, Inc., PicoTurbo, Inc., CoWare, Inc., LSI Logic, and VLSI Technology. George, who holds a Bachelor of Science degree in Industrial & Systems Engineering from San Jose State University, served as the Western US Director of Sales at PicoTurbo, a developer of 32-bit embedded microprocessor Intellectual Property, making him a great fit for SuperH. Nick Lodge joins from CoWare. In his position as European Sales Manager Nick will be responsible for driving growth in the competitive European market. He brings with him extensive sales experience in EDA software from Cadence, VeriBest and most recently CoWare. Nick, who holds a Bachelor of Science degree in Physics & Electronics from Bath University, was also a Regional Sales Manager at ARC International, where he was responsible for licensing ARC's IP to key European customers.

Rick Chapman, VP of Sales and Marketing at SuperH commented, "We are focused on exploiting our portfolio of 32 and 64-bit CPU core technology. The US, with its wealth of both OEM and start-ups, is a vital market for us, and the appointment of George Wells is a significant step in SuperH's plan to sign up new licensees in addition to the recent Tvia, Inc.and Server2Net, Inc. announcements. In Europe Nick Lodge will bring both EDA tool and CPU experience to SuperH, helping to focus on our key account strategy and to drive new business opportunities to the company."

About SuperH, Inc.
SuperH, Inc. is semiconductor intellectual property (SIP) licensing company and is a leading supplier of multimedia RISC CPU cores to companies building System-on-Chip (SoC) products.
SuperH, Inc. develops RISC CPU cores, the SuperHyway Bus on-chip interconnect and software development tools.
The SuperH family today includes the 32-bit SH-4 and 64-bit SH-5 CPU cores and is ideally suited to multimedia applications that require a single CPU core executing a mix of general purpose code and DSP algorithms. SuperH CPU cores are targeted at consumer, automotive, telecom and handheld multimedia appliance markets with specific emphasis on set-top-box, residential gateway, car information systems, modems, digital camera and multimedia players.

Further information about SuperH, Inc. and SuperH products can be found at www.superh.com

Trademarks
SuperHTM is a trademark for products originally developed by Hitachi, Ltd. and is owned by Hitachi Ltd. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.