PragmatIC Semiconductor leads project to digitise reusable packaging

Ultra-low-cost NFC enables practical solutions that will accelerate adoption of new packaging models

March 10, 2022 -- PragmatIC Semiconductor, a world leader in flexible electronics, is excited to be leading an Innovate UK, Smart Sustainability Plastic Packaging business project that will make reusable plastic packaging systems a reality at scale. The project code-named TRACE (Technology-enabled Reusable Assets for a Circular Economy) will use PragmatIC’s ultra-low-cost NFC technology to give reusable containers unique digital identities (UIDs) so that the packages can be efficiently and effectively returned and reused.

The UIDs will be used throughout the lifecycle of the packages: firstly, by all the actors in the supply chain to track each item and provide detailed data that will demonstrate the economic and environmental benefits; and secondly, by the consumer to access their deposits or rewards, thereby building enduring relationships with brands and retailers.

Reusable models present a significant opportunity to reduce waste and its impact on the environment. The Ellen MacArthur Foundation has estimated that at least 20% of single use plastic packaging could be replaced with a reusable alternative and converting to reuse models could be a USD 10 billion business opportunity. By taking a systematic view to reusable packaging, TRACE will develop new digital innovations across the complete cycle of recapture, sorting, cleaning and back-to-use of these assets, enabling new models for packaging-as-a-service.

“As packaging is the dominant generator of plastic waste, we are continuously looking for ways in which we can use our technology to reduce that impact,” said Scott White, CEO of PragmatIC. “TRACE brings together leading academic and industry expertise to prove that reuse at scale will deliver significant benefits to the planet. This is why leading global packaging companies are working with us to accelerate the path to intelligent packaging”

“We have recently seen the commitment from global brands to move towards more reusable packaging,” commented Tyler Chaffo, Global Sustainability Manager, Avery Dennison Smartrac. “The TRACE project will address the major barriers in making reuse a reality, by treating packaging-as-a-service through item-level digitalisation using PragmatIC’s ultra-low-cost NFC technology”.

PragmatIC is delighted to be working with the following well-known academic and industry partners in the TRACE project: RECOUP, Topolytics, University of Sheffield, Advanced Manufacturing Research Centre, Ken Mills Engineering.

About PragmatIC Semiconductor

https://www.pragmaticsemi.com

PragmatIC Semiconductor is a world leader in ultra-low-cost flexible electronics. Our unique technology platform enables innovators to create novel solutions to everyday problems that are beyond the scope of conventional electronics. Our ConnectIC^® family of flexible integrated circuits (FlexICs) are thinner than a human hair and extend proven applications such as RFID and NFC into mass market use cases, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Our novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security. Alternatively, designers can create their own application-specific flexible devices using our FlexIC Foundry^® offering at a fraction of the cost and time required for traditional silicon circuits, opening up multiple new markets beyond RFID. These FlexICs are manufactured on our revolutionary FlexLogIC^® production system, a highly scalable manufacturing model for cost-effective high-volume production, achieved with orders of magnitude less capital investment and operating cost compared to a traditional silicon IC fab. PragmatIC is headquartered in Cambridge, UK, with manufacturing operations in the North East. Shareholders include Cambridge Innovation Capital, Arm, Avery Dennison and Amcor.