Fraunhofer IIS partners with Avid to enable support of MPEG-H Audio in Pro Tools
April 14, 2023 -- Today, the Fraunhofer Institute for Integrated Circuits IIS, primary developer of the next generation, immersive and personalized MPEG-H Audio system, announced a strategic partnership with Avid® to support future MPEG-H Audio support in Pro Tools®. This tighter integration will enable producers to build much more compelling, personalized, and elaborate immersive sound experiences for their audiences.
MPEG-H Audio support in Pro Tools reduces production complexity and establishes a flexible workflow to create MPEG-H Audio content for music, film, and broadcast. Pro Tools is the world’s most used and awarded audio production software for making music, movies, and TV shows. Offering integrated software, hardware, control surfaces, and storage, Pro Tools systems meet the needs of any size facility or producer to achieve their creative vision quickly and deliver memorable sonic experiences.
MPEG-H Audio enables content creators to produce immersive and personalized audio. Sound sources such as vocals, chorus, and instruments can be positioned in a three-dimensional space to perfectly match the creative and artistic intent. The object-based system even makes it possible to define personalization options during production that can then be delivered to the audience. These can range from accessibility features such as dialogue enhancement in TV broadcast to sophisticated interactive music productions. In a future release, Pro Tools will enable creators to make use of advanced features of the MPEG-H Audio System to create unique soundscapes and explore new creative options.
“We are delighted to partner with Avid to provide producers with a powerful toolset that combines the advantages of global technology leadership in post-production software with the latest Next Generation Audio technology,” says Marc Gayer, Head of Business Department and Deputy Division Director of Audio and Media Technologies at Fraunhofer IIS. “Next Generation Audio changes the way we enjoy sound, and we are excited to enable Pro Tools users to create the new experiences their audiences are looking for.”
“We are excited to be working closely with the Fraunhofer IIS team in 2023 to develop a frictionless experience when producing MPEG-H Audio content in Pro Tools,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “Developing tighter support for MPEG-H Audio will expand creative options for Pro Tools users to produce compelling immersive audio experiences for diverse audiences around the globe.”
Avid Powers Greater Creators
People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists, and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.
|
Related News
- MainConcept and Fraunhofer IIS collaborate on MPEG-H Audio and xHE-AAC encoding for video and audio streaming services
- Ateme and Fraunhofer Join Forces to Deliver Next Generation Audio
- MediaTek Adds MPEG-H Audio to its Pentonic Series of Smart TV Chips and Boosts TV 3.0 Access for Brazilian TV Sets
- Fraunhofer's MPEG-H Audio selected as the sole mandatory audio system for Brazil's next-generation TV 3.0 broadcast service
- Fraunhofer IIS licenses MPEG-H Audio patents to Samsung
Breaking News
- Logic Design Solutions launches Gen4 NVMe host IP
- ULYSS1, Microcontroller (MCU) for Automotive market, designed by Cortus is available
- M31 is partnering with Taiwan Cooperative Bank to launch an Employee Stock Ownership Trust to strengthen talent retention
- Sondrel announces CEO transition to lead next phase of growth
- JEDEC Publishes LPDDR5 CAMM2 Connector Performance Standard
Most Popular
- Arm's power play will backfire
- Alphawave Semi Selected for AI Innovation Research Grant from UK Government's Advanced Research + Invention Agency
- Secure-IC obtains the first worldwide CAVP Certification of Post-Quantum Cryptography algorithms, tested by SERMA Safety & Security
- Weebit Nano continuing to make progress with potential customers and qualifying its technology Moving closer to finalisation of licensing agreements Q1 FY25 Quarterly Activities Report
- PUFsecurity Collaborate with Arm on PSA Certified RoT Component Level 3 Certification for its Crypto Coprocessor to Provide Robust Security Subsystem Essential for the AIoT era
E-mail This Article | Printer-Friendly Page |