Emblaze Semiconductor and TTPCom Develop Multimedia Mobile Phone Platform

Integrated Platform Speeds Time To Market And Reduces Costs For Cell Phone Makers

Ra’anana, Israel and Melbourn, UK – Sept. 22, 2003 – Emblaze Semiconductor, a leading provider of mobile multimedia and application ICs, and TTPCom Ltd., the world’s leading independent supplier of digital wireless communications technology, today announced the development of an integrated platform to provide brand name and OEM/ODM handset makers with a fully featured multimedia mobile phone solution.

The collaboration between Emblaze Semiconductor and TTPCom utilises Emblaze Semiconductor’s ER452x line of multimedia processors and TTPCom’s GSM/GPRS/EDGE/3G protocol and applications software. Two platforms are in development to provide multimedia capabilities in feature-rich and smart mobile phone devices.

• The first platform, to be released in October 2003, is a complete, integrated, multimedia-enhanced mobile phone solution consisting of Emblaze Semiconductor’s ER4521 multimedia co-processor and TTPCom’s protocol and application software. The platform supports digital still camera functions up to VGA resolution, still image viewer at various formats, MP3 audio player, MPEG4 video playback and recording, and MIDI playback for advanced ring-tones and musical notes. In December 2003, the two companies plan to release an upgraded version of this platform utilizing Emblaze Semiconductor’s newest silicon, the recently announced ER4525 with extended multimedia performance

• The second platform, scheduled for a March 2004 release, integrates Emblaze Semiconductor’s ER4525 advanced multimedia application processor with TTPCom’s complete applications platform, Ajar. With the Ajar Platform running on the ER4525, the higher performance multimedia capabilities and built-in support for live media streaming enables customers to utilize the full range of applications and add enhanced support for multimedia MMS, Java and the advanced graphical user interface

Both platforms will include a software development kit that enables a high degree of differentiation for handset designers and delivers the best possible time-to-market through pre-integration of TTPCom’s software and the Emblaze Semiconductor’s multimedia processors.

“Our collaboration with TTPCom enables OEMs and ODMs who are developing the latest handsets to achieve faster time to market with reduced design and production costs,” said Dror Jerushalmi, VP Marketing, Emblaze Semiconductor. “TTPCom’s technology is widely recognized as comprehensive, efficient and easy-to-use and has been licensed by many of the world’s leading cell phone makers. The integration of TTPCom’s software with the multimedia sub-system based on our ER452x makes it easier and cheaper for phone designers to evolve from regular ‘voice’ handsets into the more advanced camera phones, camcorder phones and smartphones.”

“The TTPCom Ajar Platform offers handset manufacturers a comprehensive handset development system. This delivers to the handset manufacturer a single applications investment and code re-use for all of their products from low-end handsets to the high-end, feature rich multimedia handsets network operators are looking for. By partnering with Emblaze Semiconductor we can jointly offer handset manufacturers a pre-integrated solution that provides the fastest possible time-to-market and a very low BoM,” said Neil Werdmuller, Ajar Platform Product Manager.

Notes for Editors:

Emblaze Semiconductor’s ER452x line of multimedia-centric application processors provides the optimal architecture for a variety of mobile multimedia applications such as mobile phones, personal digital assistants and other wireless devices. The ER4521 addresses the intensive processing power challenges of today’s 2.5G and 3G terminals, enabling superior quality, high performance audio, video, and graphics processing at low power consumption and small form factor.

Through capabilities like audio and video capture, video encoding/decoding, video display, and on-chip LCD controller, the ER4521 supports wireless multimedia applications such as download to media flash, audio and video local playback, MP3/AAC player, audio and video streaming and messaging, digital video and still camera, MIDI decoding and playback, and full duplex video telephony.

About Emblaze Semiconductor

Emblaze Semiconductor is a fabless IC company, providing semiconductor-based solutions for high volume mobile multimedia appliances in the telecommunication, consumer and security markets. The company’s products have been implemented in a wide range of custom-designed industry leading handsets and wireless video cameras.

Emblaze Semiconductor empowers customers to turn multimedia capabilities into high volume mobile and wireless information devices such as cellular phones, personal digital assistants, digital cameras and toys. By combining many years of expertise in digital audio and video with an in-depth understanding of the requirements of mobile embedded systems, the company offers true solutions that bring real value to their customers.

For more information, please visit the Emblaze website.