Sarnoff Chooses The LogicWorks To Market Silicon IP Products In Northeast

Sarnoff Silicon Strategies IP Includes Digital Video, Mixed Signal Cores; The LogicWorks Will Serve Northeast US, Eastern Canada

PRINCETON, NJ (June 2, 2004) -- Sarnoff Corporation, the Princeton-based innovation services and technology development company (www.sarnoff.com), has engaged The LogicWorks of Wellesley, MA, an intellectual property (IP) solutions company (www.thelogicworks.com), as an authorized sales representative for its Sarnoff Silicon Strategies line of silicon IP cores in the northeastern U.S. and eastern Canada (Quebec and Ontario provinces).

The LogicWorks will focus on marketing Sarnoff Silicon Strategies silicon IP products and services in the multimedia IC design and development fields. The extensive portfolio of products includes industry-leading digital video, multimedia, and mixed-signal IP cores for system-on-chip ICs.

“We are pleased to have The LogicWorks as an authorized silicon IP representative,” said William Mayweather, Senior Director of Business Operations for Sarnoff. “Their expertise in the field and their knowledge of the industry will help us deliver better service to more clients.”

“We are very excited to have been chosen by Sarnoff Silicon Strategies as their representative for eastern North America,” said Jon Atwood, President and founder of The LogicWorks. “Our customers will now have access to digital video IP cores from a company with 50 years of video experience.

“This is an important step in our goal of offering best-in-class SIP solutions for digital audio, video, and communications applications. It provides our customers with MPEG intellectual property that dramatically increases picture quality and decreases storage requirements in the areas of MPEG 1, MPEG 2, and MPEG 4.”

A complete list of Silicon Strategies IP cores can be found at www.sarnoff.com/silicon_strategies.

About Sarnoff Corporation
Sarnoff Corporation (www.sarnoff.com) produces innovations in electronic, biomedical and information technology that generate successful new products and services for clients worldwide. Founded in 1942 as RCA Laboratories, it develops breakthroughs in drug discovery, manufacturing, and delivery; high-performance networking; ICs, lasers, and imagers; digital TV and video for security, surveillance, and entertainment; and wireless communications. Its history includes the development of color TV, the liquid-crystal display, and the disposable hearing aid, and a leadership role in creating the new U.S. digital and HDTV standard. Sarnoff also founds new companies to bring its technologies to market. It is a subsidiary of SRI International.

About The LogicWorks
The LogicWorks (www.thelogicworks.com) provides semiconductor intellectual property (SIP) and SIP solutions to fabless semiconductor and system companies that design complex systems-on-chip (SoCs). The LogicWorks' SIP solutions are used by leading-edge companies to address the complexity and time to market issues of designing multi-million gate ICs. We have partnered with the technology leaders in Physical SIP and Register Transfer Level SIP to offer our customers best-in-class SIP solutions from a single source.

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