eInfochips expands market reach in North America and Asia, reinforces engineering team strength

Santa Clara, CA., - June 12, 2004 - eInfochips, a leading provider of ASIC design services, embedded systems solutions and IP cores, has increased its geographic market reach by to better serve customers in North America and Asia. The company has launched offices in Boston, USA and Bangalore, India. This has boosted the companies’ market presence and has greatly enhanced its visibility. The company has augmented its sales team with seasoned industry veterans to complement the expanded engineering team.

“eInfochips’ services and solutions have gained increasing market acceptance in the last couple of years and we are excited about bringing these services to a wider range of customers through our seasoned sales team. This will also enable us to better service our existing customers” says Tapan Joshi, VP of Marketing at eInfochips

Sribash Dey joins eInfochips as VP Sales, North America and operates out of its Santa Clara office. He brings with him 22 years of sales and business development experience. His last assignment was with Microland Limited as VP of US Operations. Prior to that, Sribash held the position of President - Sales, Net Brahma Technologies. He was also the Regional Director of HCL Technologies America, Inc. based out of Sunnyvale, CA. Under his leadership, HCL's business grew from 55 million to 90 million USD within two years.

Bala Mullur has joined as Director – Sales (East Coast). He also handles operations at eInfochips’ Boston office. Bala has 15+ years of sales, business development and product engineering experience. His last assignment was with Cadence Design Systems as Director, Services - Business Development, where he was responsible for closing multi-million dollar deals in North America. Prior to this, Bala was with View Logic Systems, Inc., as Senior Program Manager. Here he was responsible for selling ECAD/EDA design solutions.

Sribash Dey, Bala Mullur and Ajatshatru Dhawal are responsible for eInfochips US Sales. This team will focus on providing semiconductor and embedded design services to customers in North America. The company currently offers design services and solutions to communications and consumer electronics customers.

Manish Patel has joined the international sales team as Sales Manager out of the Ahmedabad, India office. Manish has 11+ years of sales experience. His last assignment was with Rockwell Automation India Ltd., Ghaziabad where he looked after business development activities in Philippines and other south east Asian countries.

Montu Makadia has joined as Business Development Manager. Montu looks after sales activities in Bangalore and handles the operations there. He brings with him 11 + years of technical sales and business development experience. His last assignment was with CG-CoreEl, Bangalore where he successfully developed and managed accounts of corporates such as TI, HCL Technologies, Agilent.

The international sales team headed by Sudhir Naik serves customers in the Asia Pacific region. eInfochips’ focus areas here are embedded product IP for reference designs in wireless communication, and ASIC design services.

About eInfochips

eInfochips Inc., based in Santa Clara, is a leading provider of ASIC design services, Embedded systems solutions and IP cores. Their capabilities extend from Specification to Silicon, with knowledge spanning ASIC/SoC Design and verification, automated verification methodologies using HVL, eVC development, physical layout & implementation, firmware development, DSP hardware & algorithms and board design. The company's India and US design centers have delivered SoC and Embedded solutions to a variety of customers thus increasing their cost-effectiveness, reducing their time-to-market and growing their market strength. A partial list of customers includes Broadcom, LSI Logic, Cisco, Sun Microsystems, Philips, IDEO, Northrup Grumman.