BrightCom Technologies and SMART Modular Technologies Forge Development and Manufacturing Alliance for Bluetooth™ Solutions
BrightCom Technologies and SMART Modular Technologies Forge Development and Manufacturing Alliance for Bluetooth™ Solutions
- Timely union combines SMART's design and manufacturing expertise with BrightCom's IntelliBLUE™ Bluetooth Application Processor
- New alliance enables SMART to better develop robust hostless Bluetooth solutions
TEL AVIV, Israel, March 20, 2001 SMART Modular Technologies, Inc., a wholly owned company of Solectron Corporation (NYSE: SLR), announced today
that it has joined with BrightCom Technologies Ltd. to form a synergistic development and manufacturing alliance. SMART and BrightCom will work together to
create products incorporating Bluetooth wireless technology with the goal of combining BrightCom's Bluetooth Application Processor IntelliBLUE family of ICs and
SMART's design and manufacturing capabilities to develop communication products that bring short-range wireless connectivity to a multitude of devices in small
form factors and at a low cost. By aligning their efforts, BrightCom and SMART can better meet customer demands for more reliable and faster time-to-market
Bluetooth products.
SMART has years of proven success and expertise in delivering communication modules to its OEM customers in a cost-effective and timely manner.
Integrated solutions using BrightCom's single-chip Baseband Application Processor component, the BIC2101, gives SMART the opportunity to develop and
deliver products to its OEM partners and satisfies their demanding schedules.
"This alliance with SMART is of great strategic value to BrightCom," said Yuval Ben-Ze'ev, BrightCom's President and CEO. "SMART is a world leader in
designing and manufacturing OEM products, and together we can provide a significant boost to the successful productization of Bluetooth technology. SMART's
proven expertise in world-class product development and high-volume manufacturing should create a direct route for our IntelliBLUE chip and software platforms to
be designed into the products of the world's leading companies."
Research estimates by Stamford, Connecticut-based Gartner Group, Ltd. and other industry analysts show that production of Bluetooth modules could reach
upward of 100 million modules over the next few years. With BrightCom's hardware, software and design support, SMART expects to offer modules qualified for
use in Bluetooth wireless communication devices by calendar Q3, 2001.
"With the tremendous growth expected in the production and sale of Bluetooth modules, this alliance positions SMART to participate in the introduction of the first
wave of Bluetooth-enabled products," said Robert Ragusano, SMART's Business Unit Manager, I/O Products Division. "SMART has a solid reputation of building
successful relationships with tier-1 OEMs. This track record, coupled with our unparalleled development and manufacturing capabilities, should give present and
future customers the confidence that SMART can produce and deliver their Bluetooth-equipped devices in a timely manner."
Applying advanced design technologies, BrightCom has pioneered the design and development of optimized vertical Application Processor ICs with an
integrated protocol stack that exceeds previously achieved levels of performance and integration. The result is a highly integrated baseband chip (BIC2101), which
incorporates a Bluetooth Application Processor IC. This chip includes a programmable RF interface, a frequency hopping signal baseband and a 32-bit RISC
processor, which acts as an applications host, on-chip data memory and several serial-type and voice interfaces. These features make the BIC2101 the ideal
system-on-a-chip.
"BrightCom brings out the best in a system-on-a-chip Bluetooth Application Processor, allowing for a robust Bluetooth solution with ample processing muscle,
while maintaining low power consumption," said Ross Forman of SMART's Advanced Technologies Development, Wireless Products Division.
Used in conjunction with a 2.4 GHz Bluetooth radio modem IC, the chip provides an efficient solution for a wide range of devices such as computer
accessories, digital peripherals, PCs/laptops, handheld devices and more. Easy integration of Bluetooth wireless technology into devices is achieved via BIC2101's
versatile interfaces: USB host and device modes, UART and PCM/CVSD. SMART intends to combine the BIC2101 chip with various RF IC solutions and
BrightCom's Bluetooth protocol stack layers to complete the Bluetooth solution. The BIC2101 also includes a specialized BrightAPITM applications development
interface that greatly reduces development cost and time-to-market.
SMART specializes in electronics manufacturing solutions for OEMs, with particular expertise in handling the requirements of handheld communication devices,
consumer electronics, PCs and notebook manufacturers. SMART plans to develop and introduce Bluetooth modules in PC Card, CF Card, MiniPCI and custom
form factors. Both companies have dedicated resources and engineering support for design and product development of Bluetooth products and are members of
the Bluetooth Special Interest Group (SIG).
About SMART
SMART Modular Technologies, Inc. is a wholly owned operating company within the Technology Solutions Business Unit of Solectron Corporation (NYSE: SLR).
SMART, a leading independent manufacturer of memory and I/O products offers more than 500 products to leading OEMs in the computer, networking and
telecommunications industries. The memory product line includes specialty and standard DRAM, Flash memory and SRAM modules, and Flash memory cards. The
I/O product line includes standard and custom wireless and wireline communications devices and modular I/O sub-systems for client-side and central office
applications. SMART operates several specialized manufacturing and design facilities and has access to the worldwide manufacturing operations of Solectron
Corporation. More information on SMART can be obtained on the Internet at http://www.smartmodulartech.com.
About BrightCom
BrightCom Technologies Ltd. designs, develops and manufactures highly integrated, sophisticated silicon and software solutions for Personal Area Networking,
based on the Bluetooth open standard. BrightCom is an Israeli startup founded in 1998, as a fab-less silicon and software solutions company focusing primarily on
the Bluetooth market. BrightCom's investors include BVR Technologies (Nasdaq: BVRT), SFK Group, STiVentures, Argoquest, Inc., Beeson-Gregory Ltd.
[LSE:BGG], Jupiter, Tudor Capital and Invesco. More information on BrightCom can be obtained on the Internet at http://www.brightcom.com. BrightCom
Technologies, Inc., located in the U.S., is in San Diego, CA and can be reached at (760) 944-4122. BrightCom is an Associate Member of the Bluetooth Special
Interest Group (SIG) and contributes as a participant on a number of SIG committees.
BrightCom, IntelliBLUE, BrightAPI, the BIC product name prefix, and the logo design are trademarks of BrightCom Technologies Ltd. Bluetooth is a trademark
owned by Telefonaktiebolaget LM Ericsson, Sweden, and is used by BrightCom under license. All other product, service and company names are trademarks,
registered trademarks or service marks of their respective owners.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Actual results could differ materially from those projected in the forward-looking statements as a
result of certain factors including without limitation component availability, production, design and/or engineering difficulties in bringing Bluetooth
products to market.
# # #
Media Contacts
SMART Modular Technologies, Inc.
Kim Rose
+44 (0) 1333-329-893
kim.rose@smartm.comBrightCom Technologies Ltd.
Lea M. Ronen
+972-3-9039033
lear@brightcom.com
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