Faraday Continues International Expansion, Names Chung Ho as Vice President of Field Market Development

20+ Year Semiconductor Industry Veteran from Vitesse and NEC to Lead ASIC and Structured ASIC Market Share Growth Efforts in North America

Hsinchu Taiwan, and Sunnyvale CA, September 13, 2004 -- Faraday Technology Corporation (TAIEX: 3035), a leading fabless ASIC and IP provider, today announced the appointment of Chung Ho as Vice President of the Field Market Development (FMD) Division in its USA operation, based in Sunnyvale, CA. Most recently, Ho was the Assistant General Manager at NEC's Custom LSI Business Unit. Ho will be leading Faraday's FMD Division on corporate strategy, positioning and promoting new products and technologies in the North America markets.

"I am very pleased that we have attracted such a well-respected marketing expert, who will be instrumental in leading Faraday as we seek to expand our position internationally," said H. P. Lin, President and CEO of Faraday Technology. "The appointment of Chung to our executive team brings a new level of marketing and semiconductor industry experience to Faraday."

"Chung's track record in technical marketing and his extensive experience in the ASIC industry will help propel Faraday to its next stage of growth in the US," said Charlie Hauck, General Manager of Faraday Technology U.S.A. "Our Field Market Development Division and our structured ASIC product market share will advance significantly under Chung's leadership, and we look forward to his next round of success at Faraday."

In his six years at NEC, Ho managed its broadband products group, communications products group, and most recently, the ISSP structured ASIC product line. Prior to NEC, Ho spent three years at LSI Logic and Sun Microelectronics as marketing manager. Ho began his career in 1985 at Vitesse Semiconductor as a design engineer, and then became the marketing manger for its telecom product line, contributing to the company's tremendous growth for more than 10 years. Ho earned his bachelor's and master's degrees in Electrical Engineering from MIT, and a Master of Science in technology management and marketing from MIT's Sloan Business School .
"I am very excited about joining Faraday and being a part of its aggressive expansion," said Chung Ho. "Given Faraday's leading ASIC technologies and IP portfolio, I'm confident of the company's further success around the world. I look forward to helping to make Faraday the ASIC powerhouse in North America ."

About Faraday Technology Corporation
Faraday Technology Corporation is a leading silicon IP and fabless ASIC vendor. The company's broad IP portfolio includes 32-bit RISC CPUs, DSPs, PHY/Controllers for USB 2.0, Ethernet, and Serial ATA. With more than 500 employees and 2003 revenue of $111 million, Faraday is one of the largest fabless ASIC companies in the Asia-Pacific region, and it also has a significant presence in other markets, world-wide. Headquartered in Taiwan , Faraday has service and support offices around the world, including the U.S. , Japan , Europe, and China . For more information, please visit: http://www.faraday-tech.com