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Embedded NVM adds flexibility to power management designs
By Larry Morrell, John Schroeter, Impinj; and Deepak Savadatti, Primarion
If there is anything hot that electronics markets (for example, RF, display driver, secure media, and power management) have in common, it's that they operate in extremely tight market windows, and race to deliver of the kinds of value-added differentiation that fuels real growth. But they share other important attributes, as well: many applications are enabled, made more cost-effective, or are performance-enhanced by the integration of small bit-count multiple times programmable nonvolatile memory (NVM). And when you add to the mix the fact that embedded NVM also contributes to improved manufacturability, faster time to market, and higher product quality, it becomes all the more clear why embedded NVM is one of the key game-winners for these extremely competitive markets—and the power management segment is no exception. But as we'll also see, no ordinary NVM will do. Toward a more logical NVM The solution that many players in critical hot markets have turned to is NVM designed in Logic CMOS. Not only is it compatible with the straight CMOS process objectives of hot market applications like power management, Logic CMOS's powerful combination of high-performance and low cost make it ideally suited to embedded NVM.
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