Auto OEMs, Tier-Ones: Think SoC Designs

By Kurt Shuler, ArterisIP
EETimes (October 8, 2018)

Automotive OEMs and Tier-1 suppliers are in a unique situation these days. Game-changing technology undertakings and hyper business growth in advanced driver assistance systems (ADAS) and autonomous cars are turning automotive design platforms upside-down. Moreover, technologies—from computer vision to 3D mapping, LIDAR to deep learning—are continuously converging and colliding on the way to making self-driving vehicles a reality. The stakes are high for this transformation from a social standpoint because lives can literally be affected.

Fatal crashes involving Tesla and Uber vehicles are a reminder that engineering self-driving cars requires extraordinary care at the system level. Automotive manufacturers are undergoing technology disruptions and consequently can no longer conduct business as usual with Tier-1 suppliers.

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