Seasoned Toshiba Executive Re-Affirms Corporate Commitment to U.S. Market, Aims to Achieve Higher Growth than Total Semiconductor Market
SAN JOSE, Calif., May 23, 2005 — Toshiba America Electronic Components, Inc. (TAEC)* today announced the appointment of Hideya Yamaguchi as senior vice president of its System LSI Group. The experienced executive joins TAEC with over 23 years involvement in overseas market activity, including time spent in Europe, the U.S. and Asia.
In his new role, Mr. Yamaguchi is responsible for directing sales, marketing and SoC engineering for the Custom SoC and Foundry, ASSP, and Embedded Processor SoC (formerly RISC Microprocessor and Multimedia) business units. As well, he oversees the SoC Design Centers, Design Solution Group, and other dedicated support functions. He reports to TAEC president Takeaki Fukuyama. Mr. Yamaguchi replaces Ichiro Hirata, who returned to Japan to continue his tenure at Toshiba Corporation (Toshiba).
“My mission is to maximize the System LSI Group’s U.S. design capabilities to support its strategic customers. This is essential for Toshiba’s future growth in an interdependent, global marketplace,” said Mr. Yamaguchi. “Although Asia and in particular, China, has been in the limelight in terms of production location, we recognize the importance of the U.S. as the center of the world’s design activity. Significant growth in Asia is interconnected with successful design contributions for next-generation products from the U.S.”
“At TAEC we intend to continue to develop strong partnerships with our strategic customers by offering a flexible business model and broad product line-up, comprised of ASIC/custom SoCs, foundry services, and ASSPs, including microcontrollers, microprocessors, CMOS image sensors, wireless ICs, and digital consumer and analog peripheral devices. In response to customers’ global requirements, we provide an excellent global customer support structure that utilizes Toshiba’s worldwide business network,” Mr. Yamaguchi continued. “We are targeting the digital consumer multimedia segment as well as the mobile and networking segments of the communications market where we see the greatest growth opportunities. We believe our participation in these high-growth segments will allow us to achieve appreciably higher growth than the overall semiconductor market.”
Mr. Yamaguchi has been with Toshiba Corporation since 1982, where he held positions of increasing responsibility. Most recently he was senior manager and head of the Americas Group with responsibility for supporting sales of semiconductors in the U.S. Before that, he held the position of vice president with responsibility for overseeing pan-European sales and marketing of semiconductor products, including coordination of sales subsidiaries in key territories. He holds a Bachelor’s degree in economics from Keio University in Japan and an MBA from Claremont Graduate School in the U.S.
About TAEC Combining quality and flexibility with design engineering expertise, TAEC brings a breadth of advanced, next-generation technologies to its customers. This broad offering includes memory and flash memory-based storage solutions, a broad range of discrete devices, displays, medical tubes, ASICs, custom SOCs, microprocessors, microcontrollers and wireless components for the computing, wireless, networking, automotive and digital consumer markets.
TAEC is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corp., Japan's largest semiconductor manufacturer and a world leader in high-technology products with more than 300 major subsidiaries and affiliates worldwide. For additional company and product information, please visit TAEC's website at
chips.toshiba.com. For technical inquiries, please e-mail Tech.Questions@taec.toshiba.com.
Information in this press release, including content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. .
All trademarks and tradenames held within are the properties of their respective holders.
