Freescale exec says central design pays dividends

Dylan McGrath
EE Times
(10/21/2005 7:58 PM EDT)
 
SAN FRANCISCO — Changes in Freescale Semiconductor Inc.'s approach to chip design, including standardizing on methodologies and appointing a renowned design manager, are contributing to improvements in the company's bottom line, according to Sumit Sadana, senior vice president of strategy and business development.

Sadana told EE Times Friday (Oct. 20) that, since joining Freescale in December 2004, he has implemented several changes to centralize design activity within the company in support of Freescale's overall goal of reducing cost structure and improving efficiency.

In addition, Sadana credited the addition of Chekib Akrout, the former IBM vice president who headed the design effort on the Cell processor, with adding experience, leadership and star power to Freescale's design efforts. Akrout quietly joined Freescale several months ago as vice president of design systems.

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