eInfochips Adopts DaVinci Technology from Texas Instruments for Streaming Media Applications

DaVinci technology will enable eInfochips to offer cost effective and innovative solutions to OEMs  

Santa Clara, CA., and Ahmedabad, India – January 10, 2006 – eInfochips, a leading chip and product design services firm with "spec-to-silicon-to-system" capabilities today announced its support for DaVinci™ technology from Texas Instruments Incorporated (TI). DaVinci technology offers a completely integrated portfolio of chips, software and tools for video applications. This will enable eInfochips to provide its customers highly integrated solutions with faster product development cycles for streaming media applications like IP video surveillance systems, IP set-top-boxes, videophones and home media gateways.
 
eInfochips, a leading third party for TI,  provides concept-to-product design services to original equipment manufacturers (OEMs), including hardware design, as well as firmware and application development for a complete product. DaVinci technology is a system solution tailored for digital multimedia applications that provides optimized software, development tools, integrated silicon, and support to simplify design, stimulate innovation and reduce development time.
 
“eInfochips has a proven track record of successfully delivering solutions on TI platforms,  With DaVinci technology, we anticipate great contributions from eInfochops for digital video innovations," said Greg Mar, DSP system-on-chip platform manager, TI, “With expertise in multimedia technologies and rich experience in digital video product design, eInfochips enables valuable time and cost advantages to our OEM customers.”
 
“One of the key challenges with today’s multimedia applications is support for increased and differentiated features, and OEMs are concerned with cost and short development cycles,” said Upendra Patel, chief technical officer, eInfochips. “With its optimized software and development tools, DaVinci technology will provide us an integrated platform to rapidly build feature-rich innovative solutions.”
 
About the Texas Instruments Third Party Program
eInfochips is a member of the TI TMS320™ third party program, the most extensive collection of global DSP development support in the industry.  With more than 650 independent companies and consultants, TI's customers have easy access to a broad range of application software, development hardware and software and consulting services.  For more information on the TI third party program, please visit www.ti.com/3p.

About eInfochips
eInfochips Inc., based in Santa Clara, is a leading provider of cutting edge ASIC design and verification services, Embedded systems solutions and IP cores. Their capabilities extend from Specification to System, with knowledge on ASIC design & verification, physical design, board design and embedded firmware development. The company's India and US design centers have delivered SoC and Embedded solutions to a variety of customers thus increasing their cost-effectiveness, reducing their time-to-market and growing their market strength. A partial list of customers includes Gatelinx, TI, IDEO, Object Video, and Cisco. For additional information, please visit www.einfochips.com