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Spreadtrum Utilizes CEVA-X DSP to Develop TD-SCDMA Baseband Processors for 3G Wireless Handsets
BARCELONA, Spain - 3GSM Congress - February 13, 2006 - CEVA, Inc. (NASDAQ: CEVA; LSE: CVA), the leading licensor of digital signal processor (DSP) cores, multimedia, GPS and storage platforms to the semiconductor industry, and Spreadtrum Communications, a leading provider of wireless integrated circuit (IC) and software solutions, today announced that Spreadtrum has licensed the CEVA-X1620 DSP and CEVA-XS1200 sub-system for its powerful range of 3G wireless baseband processors. Spreadtrum is developing chipsets for the Chinese home-grown TD-SCDMA 3G standard utilizing the DSP and is the first IC design company in China to develop baseband solutions for these standards. Spreadtrum and CEVA have a long and successful partnership history. Spreadtrum has previously licensed the CEVA-TeakLite and CEVA-Teak DSP cores to develop their industry-leading baseband solutions. The Spreadtrum SC6600 baseband chip, powered by the CEVA-TeakLite DSP, is a highly integrated multi-band GSM/GPRS single baseband chip containing all digital and analog functionality of a GSM/GPRS camera phone. The SC8800 multi-mode baseband chip is powered by the CEVA-Teak DSP core and enables advanced feature phones to operate transparently over TD-SCDMA and GSM/GPRS networks. With a strong customer base in China, Spreadtrum is already a leading player in the Chinese wireless industry with their CEVA-powered baseband solutions and aims to grow this success by exploiting the 3G market. By integrating open platforms such as the CEVA-X DSP, Spreadtrum enables flexible designs, allowing its customers to develop customized products to differentiate themselves in marketplace. Consequently, Spreadtrum projects shipments will grow to a new height in 2007. "CEVA and Spreadtrum have a long-standing partnership that has garnered much success, developing industry-leading products such as the SC6600 and the SC8800 baseband processors," said Dr. Ping Wu, Spreadtrum Communications President and CEO. "When it came to choosing a DSP processor for developing our next generation of 3G products, CEVA-X was a natural choice for us. The superior power and performance levels the DSP offers combined with CEVA's vast DSP experience and excellent customer support provides Spreadtrum with the ideal foundations to continue building on our success in the wireless industry." "Spreadtrum's licensing of CEVA-X and the CEVA-XS1200 sub-system provides the perfect platform to develop leading-edge TD-SCDMA baseband chips and exploit the burgeoning 3G market in China. Powered by CEVA DSP technology, Spreadtrum is the first company in China to develop baseband solutions for this standard," remarked Gideon Wertheizer, CEO of CEVA. "China represents a major growth market for CEVA and by licensing our technology to leading companies like Spreadtrum, our position as a leading DSP technology provider for wireless communications is further underlined." Spreadtrum's 3G baseband chip will hit the mass commercial market in 2007 About Spreadtrum Communications Spreadtrum Communications Inc. is a leading fabless semiconductor company develops and markets innovative wireless communications products. Spreadtrum provides high-performance, low-cost products including 2.5G/3G baseband IC, protocol stack software, application software, wireless communication module and total solutions for worldwide wireless terminal manufactures, independence design houses, and semiconductor companies. Spreadtrum successfully developed world's first TD-SCDMA baseband chip and Asia's first 2.5G(GSM/GPRS) baseband chip. Spreadtrum's true Single-chip Solution has great advantages such as high performance with low-cost, fast market entry for customers, reduced time-to-market and effective local customer support. More information on Spreadtrum Communications Inc could be found on its website at www.spreadtrum.com. About CEVA, Inc. For more information about CEVA, Inc, visit the about section of our website.
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