Software gains importance for silicon designers

Colin Holland
(05/01/2006 3:29 PM EDT)
 
BUDAPEST, Hungary — The convergence of wireless and consumer electronics is creating a huge opportunity for another era of technology growth, according to Doug Rasor, VP worldwide strategic marketing at Texas Instruments, with the cell phone a key growth driver.

Speaking at the Future Horizons International Electronics Forum, Rasor said he sees growth coming at both ends of the sector with high end camera touting phones having double-digit growth up to 20 percent, matched by similar growth in low-end voice only handsets.

These sectors will provide volumes in the hundreds of millions a year-- volumes attractive to the semiconductor vendors

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