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NeoMagic licenses MIPS Technologies 4K' family processor cores for use in advanced internet appliances
NEOMAGIC LICENSES MIPS TECHNOLOGIES 4K' FAMILY PROCESSOR CORES FOR USE IN ADVANCED INTERNET APPLIANCES?That NeoMagic has standardized on MIPS Technologies' processor cores is significant because it gives NeoMagic a powerful base processor platform with the flexibility to tailor performance and power characteristics for their handheld Internet Appliance applications,? said Brian Knowles, vice president of marketing at MIPS Technologies, Inc. ?Our processor core technology is ideal for the SOC integration required for handheld Internet Appliances. The combination of NeoMagic?s advanced eDRAM and multimedia systems design expertise and MIPS Technologies? SOC-ready processor cores will enable NeoMagic to quickly deliver exciting new systems with consumer-friendly features.? "We chose MIPS Technologies processor cores for several reasons," said Sanjay Adkar, NeoMagic?s vice president of corporate engineering. ?First, high performance MIPS-based cores are available in synthesizable formats, enabling us to easily integrate our proprietary circuits with a processor on a single chip. Second, the 4K processor family is scalable in both performance and operating characteristics, i.e., power consumption and die size. This enables us to reuse much of our investment in development in multiple products. Finally, there is a wide range of proven development tools that aid us in producing cost effective, highly integrated products faster.? ?More and more customers are choosing to license MIPS Technologies? cores,? said Derek Meyer, vice president of field operations at MIPS Technologies, Inc. ?Our strategy is to outperform the competition by delivering what customers want: scalable performance, flexible solutions, and industry-standard software.? The MIPS32 4K family of processor cores is well supported by a large body of development tool vendors. Major development tools vendors supporting the MIPS architecture include Algorithmics, Ltd., Green Hills Software, Mentor Graphics, Red Hat, Inc., and Wind River Systems, Inc. MIPS Technologies, Inc. and third-party tool vendors provide a wide range of compilers, IDEs, evaluation boards, real-time operating systems, including Windows® CE, and multiple hardware emulators and probes. About NeoMagic About MIPS Technologies, Inc. Licensees currently include: Alchemy Semiconductor, Inc.; Altera Corporation; ATI Technologies, Inc.; Broadcom Corporation; Centillium Communications, Inc.; Chartered Semiconductor Manufacturing; CommQuest (IBM); Conexant Systems, Inc.; ESS Technology, Inc.; Excess Bandwidth; General Instrument Corporation; Integrated Device Technology, Inc. (IDT); Lara Networks, Inc.; LSI Logic Corporation; Macronix; Metalink Ltd.; NEC Corporation; NeoMagic Corporation; NKK Corporation; Philips Semiconductors; Quantum Effect Devices, Inc. (QED); QuickLogic Corporation; Sandcraft, Inc.; SiByte, Inc.; Sony Corporation; Synova; Texas Instruments Incorporated; Toshiba Corporation; and Taiwan Semiconductor Manufacturing Company. Numerous companies utilize MIPS-based? intellectual property. MIPS Technologies, Inc. is based in Mountain View, California, and can be reached at 650-567-5000 or http://www.mips.com. MIPS is a registered trademark and MIPS-based, MIPS32, 4K, 4Kp, 4Km, and 4Kc are trademarks of MIPS Technologies, Inc. All other trademarks are the property of their respective companies. All press materials are available on the World Wide Web via: http://www.mips.com. Please direct MIPS Technologies sales inquiries to: Martin Kingdom, MIPS Technologies, Windmill Business Park, Whitehill Way, Swindon, Wiltshire, UK SN5 6QR. Tel +44 1793 441 470. Fax +44 1793 441 570. Email: eurosales@mips.com Media Contact: For NeoMagic; ChipShots, Inc. Account Director for MIPS Technologies in Europe |
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