Taiwanese Firm Taps Celoxica ESL Design to Accelerate HDTV Development

Taoyuan, Taiwan – July 12, 2006 – Celoxica (AIM:CXA), today announced an agreement with Chunghwa Picture Tubes, Ltd (CPT) that deploys its electronic system level design (ESL) solutions to drive the development of volume HDTV and advanced display technologies.  HDTV is globally forecast to achieve double digit growth, and as a leading provider of display products and technology CPT selected ESL solutions from Celoxica after a program of evaluation and testing.  Increasing product complexity, time-to-market pressures and evolving display standards and formats motivated CPT to adopt ESL design from Celoxica.

To help deliver CPT’s high-definition future the company will use Celoxica’s HDTV development kit that comprises Celoxica’s award winning DK Design Suite of system design tools, PixelStreams video and imaging IP library and fully integrated RC Series programmable development platforms.  This ESL solution coupled with CPT’s display technology, manufacturing expertise and know-how will help the company accelerate its growth and business position in emerging HDTV markets and those growing due to regulation and government mandate.

"Through our testing program we identified that we could successfully integrate design technology and IP from Celoxica as part of our overall product design strategy," said Dr. Tai, Project Manager at TFT Business Unit. "By making use of Celoxica’s PixelStreams IP library we can almost immediately implement pre and post image processing on an RC340 development board that supports the HDTV(p) standard.  This allows us to focus on our own proprietary algorithms and increase productivity.”

CPT finalized their decision following the results of commercial project to enhance advanced HDTV back-projection.  Using the PixelStreams IP library and RC340 platform supplied with the HDTV development kit, pre-built functionality was rapidly verified and implemented.  CPTs proprietary algorithms were written in C code and implemented in parallel onto the board level hardware using the DK Design Suite. 

Phil Bishop, president and CEO of Celoxica commented, "CPT is leading ESL design into yet another very high volume application and I am delighted that they have selected Celoxica as their system level design partner.  The level of product complexity and time-to-market pressures that the HDTV business faces typifies the challenges that our ESL solutions can solve.”

About Celoxica

A leader in electronic system level design (ESL), Celoxica is enabling the next generation of advanced electronic products by producing tools, boards, IP and services that turn software into silicon. Celoxica technology raises design abstraction to the algorithm level, accelerating productivity and lowering risk and costs by generating semiconductor hardware directly from C-based software descriptions. Adding to a growing installed base, Celoxica provides the world’s most widely used C-based behavioral design and synthesis solutions to companies developing semiconductor products in markets such as consumer electronics, defense and aerospace, automotive, industrial and security. Celoxica is a publicly traded company on the Alternative Investment Market of the London Stock Exchange under the symbol CXA.

About CPT

Chunghwa Picture Tubes Ltd. (CPT) was established in 1971. In order to satisfy people’s need of visual desire, CPT is enthusiastically devoted to the development of the new display technologies and has fabricated various products which have amazing quality.

Based on strong and concrete core foundation in display technologies for many years, CPT has been very successful in the industry. Coupled with the superior technologies of wide viewing angle performance, faster response time for moving picture, and high color saturation, etc., CPT continuously develops new products, aggressively raises the quality of products as well as services. With the corporate philosophy of “CREATION, PERFECTION and TEAMWORK”, CPT is dedicated to offer full-sized product line and position itself as a leader for visual telecommunication products and the all-around innovator for optronic technology.