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MIPS Technologies continues major expansion into Europe
MIPS TECHNOLOGIES CONTINUES MAJOR EXPANSION INTO EUROPEEuropean Management Team Now CompleteSwindon, UK. (July 13, 2000) - MIPS Technologies, Inc. (NASDAQ:MIPS, MIPSB) today announced the opening of two new European offices, one in Aix-en-Provence in Southern France and one in Duesseldorf in Germany, as part of its plan to dramatically increase its presence and activities in the European market. MIPS Technologies has recruited senior business management to cover all the key markets in Europe, each with, typically, over fifteen years of sales experience with major international electronics companies. In addition, MIPS Technologies has recruited a Technical Director for Europe to complete its European management team."Our business is conducted at very high levels within customer's organisations - frequently at board level," explained John Hall, MIPS Technologies' Vice President of European Operations. "We have therefore sought out some of the most knowledgeable high technology business managers in Europe who have many years of experience at developing high level business relationships. Because ours is a very technical industry, they all have the education and business experience in high technology to enable them to talk with authority about our products. This experience also means that they have excellent relationships throughout the European electronics industry that are already starting to bear fruit in the shape of new license discussions with leading companies in Europe. They are all team players and have managed sales or engineering teams - experience which will be invaluable as we continue our expansion into Europe with the addition of more staff and Field Application Engineers (FAEs). With this team in place, companies in Europe now have easy access to MIPS Technologies' leading edge, high performance processor technology with full business management and technical support on a local basis." The MIPS Technologies European Management Team under John Hall now comprises: ~ Cesar Martin Perez is the new Director for Central Europe and is responsible for managing the business operations of MIPS Technologies in that region. He will be in charge of MIPS Technologies' German office in 53 Hamborner Strasse, Duesseldorf 40472, Germany (tel +49 211 940 98116) where he will support customers in Germany, Austria, Switzerland and Eastern Europe as well as developing MIPS Technologies' presence in the automotive market. He joins MIPS Technologies from Mentor Graphics where he was the Senior Sales Manager for semiconductor business in Central Europe. He has thirteen years of sales experience and a degree in Electronics. His career started at Kontron Datensysteme where he worked in sales of digital measurement systems for three years. He then moved to Calay Systems selling EDA for PCB systems for two years. He then went to Cadence for six years where he was the global account manager for Philips Semiconductors until he moved to Mentor Graphics Andre Chaurand is the new Director for Southern Europe responsible for business activities in that region. He will be in charge of the MIPS Technologies' French office at Espace Cezanne, 14 Parc Club du Golf, 13856 Aix-En-Provence, Cedex 03, France, (tel +33 4 42 16 35 95), which is ideally situated to serve the high technology centres in the South of France such as Sofia Antipolis. As well as handling French, Spanish, Portuguese and Italian customers, he will also focus on supporting the smartcard and digital entertainment industries in Europe. He joins MIPS Technologies from Cadence where he worked for seven years in various sales jobs culminating in Sales Director for Southern Europe in charge of Cadence's 80 strong team in France and the company's relationship with STMicroelectronics. His degree is in Microelectronics and he has worked in the Electronics Industry for 16 years. He started his career as an IC designer at Bull and, after five years, he moved to Silicon Compiler Systems as an applications engineer. After a year, Mentor Graphics bought the company and he worked at Mentor for three years as the IC Applications Engineering Manager for Southern Europe before joining Cadence. Andy Mortimer is the new Director for North Europe and is responsible for business operations in the region. He will be based at MIPS Technologies'European Headquarters in Swindon, UK and will focus on the mobile communications market as well as handling customers in Denmark, Norway, Finland, and Sweden. He joins the company from Cadence where he was the European Sales Director for Methodology Services. He has held a number of senior sales positions for various EDA companies over his 24 years in the Electronics Industry, as well as engineering jobs for companies such as Motorola. He holds a degree in Electronic Engineering. Ian Walsh joins as MIPS Technologies' Technical Director for Europe and will be based in the European Headquarters at Swindon where he will lead the European FAE team. He brings with him 25 years experience in the Electronics Industry and an MSc in Electronic Engineering. He worked for Marconi, Fairchild Semiconductor, and Rockwell prior to founding his own company, DIVA Communications Technology, which specialised in developing wide area network technology for multimedia applications. The company was acquired by Alcatel Microelectronics in early 1999 where he ran the team that built solutions for Alcatel's ASSP Applications Software Group and was Director of Strategic Business Development. Martin Kingdon has been with MIPS Technologies as European Sales Manager since August 1999 and the expansion of the business management staff in Europe enables him to focus his activities on a major key initiative in the networking, xDSL and communications markets. In addition, he will be responsible for the growing Israeli market. His degree is in Electronic Systems Engineering and he previously served with British Telecom in System Engineering and regional sales in Asia, Loughborough Sound Images as Asia Pacific regional sales manager, and Acorn Computers. About MIPS Technologies, Inc. MIPS Technologies, Inc. is one of the world's primary architects of embedded 32- and 64-bit RISC processors. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers, and system OEMs. MIPS Technologies, Inc. and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. Licensees currently include: Alchemy Semiconductor, Inc.; Altera Corporation; ATI Technologies, Inc.; Broadcom Corporation; Centillium Communications, Inc.; Chartered Semiconductor Manufacturing; CommQuest (IBM); ESS Technology, Inc.; Excess Bandwidth; General Instrument Corporation; Integrated Device Technology, Inc. (IDT); Lara Networks, Inc.; LSI Logic Corporation; Macronix; Metalink Ltd.; NEC Corporation; NKK Corporation; Philips Semiconductors; Quantum Effect Devices, Inc. (QED); QuickLogic Corporation; Sandcraft, Inc.; SiByte, Inc.; Sony Corporation; Synova; Texas Instruments Incorporated; Toshiba Corporation; and Taiwan Semiconductor Manufacturing Company. Numerous companies utilize MIPS-based[tm] intellectual property. MIPS Technologies, Inc. is based in Mountain View, California, and can be reached at 650-567-5000 or http://www.mips.com. -ends- MIPS is a registered trademark of MIPS Technologies, Inc. Please direct sales inquiries to:
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