CEVA Expands its Multimedia Platform Offering with Addition of RealVideo and VC-1 Video Standards

SAN JOSE, Calif. -- Feb. 6, 2008 -- CEVA, Inc., a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced the addition of RealVideo® and VC-1 software components for its MM2000™, the industry-leading programmable mobile multimedia platform. The addition of these two popular video codecs further strengthens CEVA's MM2000 software-based architecture in the mobile multimedia market, adding to its supports of other leading video standards for mobile applications, including H.264, H.263, MPEG-4 and DivX.

CEVA's 'all-in-software', programmable approach to mobile multimedia provides significant advantages over competing specialized video engines that claim to offer multi-standard flexibility. Such other video engines require numerous hardware configurations, dedicated instruction sets and accelerators to support the various video codecs specified by the customers' custom silicon requirements. Therefore, adding new standards requires costly silicon re-spins for each revision. However, enabled by the widely deployed CEVA-X DSP core and CEVA-XS subsystem, MM2000 supports any existing and future video codec by means of a simple firmware upgrade to existing silicon. This substantially shortens time-to-market and eliminates the risks and costs associated with a silicon re-spin.

"Support for RealVideo 8/9/10 and VC-1 video standards is essential in portable consumer electronics for the 'always-connected' generation," said Eran Briman, vice president of corporate marketing at CEVA. "The addition of these codecs serves to strengthen our multimedia offering, particularly in China, where RealVideo support is in great demand. Developing a RealVideo demo on our existing Mobile-Media silicon required only four man-months, starting with straight-forward C code compilation and few optimizations. This achievement fully illustrates the ease-of-development and true multi-standard nature of our Mobile-Media platform, supporting every video codec available, both now and in the future."

The CEVA Mobile-Media family is designed around a single DSP core without requiring any accelerators or dedicated engines for video processing, and is supported by an advanced set of development tools. These two factors dramatically simplify the software development process and minimize development time for multimedia products. In addition, the general-purpose open DSP core at the heart of the Mobile-Media solution enables designers to integrate extra functionality in addition to video on the same solution. For example, audio, voice, Bluetooth, GPS, cellular baseband functionality or any proprietary algorithms that require signal processing capabilities can utilize the DSP core engine, thereby reducing costs and increasing differentiation for video-enabled products.

CEVA will be demonstrating Mobile-Media multi-standard video support, including RealVideo and VC-1, at Mobile World Congress 2008. CEVA is located at Booth 2F07 in Hall 2. For more information, contact info@ceva-dsp.com.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) DSP Cores and platform solutions for the mobile handset, consumer electronics and storage markets. CEVA's IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2007, CEVA's IP was shipped in over 225 million devices.

For more information, visit http://www.ceva-dsp.com/