MediaTek Licenses CEVA-X DSP Core and Subsystem from CEVA

SAN JOSE, Calif. --, April 15, 2008 -- CEVA, Inc., a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced that MediaTek, Inc., a leading fabless supplier of semiconductor solutions for wireless communications and digital media, has licensed the CEVA-X DSP core and associated subsystem technology for the development of future product lines.

"MediaTek is widely recognized as one of the leading wireless semiconductor companies worldwide and we are pleased by their decision to adopt our CEVA-X DSP core and subsystem technologies," said Gideon Wertheizer, CEO of CEVA.

CEVA-X is a scalable VLIW-SIMD DSP architecture delivering high levels of performance at low power consumption. CEVA-X is uniquely designed as a multipurpose architecture, allowing multiple derivative cores with the optimal performance/price/power point requirements to multiple markets such as 3G and 4G phones, Smartphones, Personal Media Players and infrastructure equipment. CEVA-X combines extendibility -- the architecture can be extended with user-defined instruction sets -- with scalability, supporting between 2 to 16 MAC units as well as additional computational resources and memory bandwidth. CEVA-X enables licensees to efficiently develop software using high-level languages such as C and C++, which reduces the cost of development.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital media solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition digital TV, optical storage, and high definition DVD products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, U.S., England, Ireland, Denmark, India, Japan, Korea and Singapore. For more information, please visit MediaTek's website at http://www.mediatek.com/.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) DSP Cores and platform solutions for the mobile handset, consumer electronics and storage markets. CEVA's IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2007, CEVA's IP was shipped in over 225 million devices. For more information, visit http://www.ceva-dsp.com/.