Samplify Evolves Business Model From IP Developer to Semiconductor Supplier; Now Targets Multi-Billion Dollar Market

New Class of Silicon Merges High-Performance Data Conversion with Real-Time Signal Compression
 
SANTA CLARA, Calif. -- Oct. 20, 2008 -- Samplify Systems, Inc., provider of mixed-signal compression solutions, today announces its move from intellectual property (IP) provider to a fabless semiconductor company with the announcement of its first silicon products.  (See today's related press release: Samplify Announces SAM1600 Family)  Samplify maximizes the system value of its real-time data compression technology by integrating it into the data converter.  This move positions the company to immediately address the multi-billion dollar data conversion and ASSP markets as application commoditized data converters become integrated with ASSPs.
Market research firm Gartner predicts the data converter market will grow at a cumulative annual growth rate of 5.3 percent to over $3.9B by 2011.  "The data converter market remains an attractive segment with growth rates exceeding that of the overall semiconductor industry," said Stephan Ohr, semiconductor analyst at Gartner.  "However, data converters are increasingly integrated onto larger systems-on-chip (SoC).  While this occurs frequently in consumer applications, it is now being applied to industrial, scientific, and medical applications as well."

According to Samplify, the company has penetrated a number of these markets with its Prism(TM) signal compression technology over the past 18 months.  Moreover, the company's customers have been pushing Samplify to move compression closer to the analog domain to provide benefits throughout the entire signal chain.

Al Wegener, Samplify founder, chairman, and CTO, notes, "Creating 'intelligent data converters' by integrating the compression engine with data converters is the logical and most exciting approach for our industry.  As important, this new business model allows us to bring a new design methodology for applications requiring compression/conversion at the front end, while allowing us to create more opportunities for decompression in FPGAs and software on the back end."
 
Tom Sparkman, Samplify CEO added, "With the introduction of the SAM1600 family, we now provide a complete compression solution with silicon, FPGA, and software products.  In addition, the SAM1600 family also demonstrates our ability to integrate high-performance analog with sophisticated digital processing on advanced CMOS processes.  This capability allows us to leapfrog incumbent providers, who have legacy foundries, in the functionality and value we can provide to customers moving forward."
 
About Samplify Systems
Samplify Systems, Inc. is a fabless mixed-signal semiconductor company that combines high performance analog with sophisticated digital processing to deliver a new class of intelligent data converters.  Samplify provides the only real-time lossless and lossy compression solutions for high-speed sampled data systems. Delivering simply the bits that matter(R), Samplify's Prism(TM) compression technology turbo-charges the I/O subsystem of Samplify data converters, reducing bandwidth and storage bottlenecks in DSP systems without the power, area, and cost of brute-force hardware solutions.  Samplify targets real-time embedded applications in medical imaging, wireless, defense, communications, and industrial markets.  Samplify Systems is a privately held company based in Santa Clara, CA with over $11M in investment from Charles River Ventures and Formative Ventures.  For more information, visit www.samplify.com.