Chips&Media to Demonstrate High-definition Video Encoding Technology at MWC 2009

January 15,  2009 -- Chips&Media, a leading developer and innovator of video core technologies, today announced it will demonstrate an advanced High definition encoding solution at Mobile World Congress 2009 in Barcelona. The following solution will be demonstrated February 16 through February 19 at booth #2C117 located at the Fira de Barcelona.
 
About Coda7541
Chips&Media’s Coda7541 is an optimally-unified multi-standard Hardware video codec IP core that supports to enable all kinds of video application from mobile through to DTV. It is capable of HD(1280x720p) encoding H.264, MPEG-4, H.263 and HD(1920x1080p) decoding H.264, MPEG-4, MPEG-2, VC1, DivX, RealVideo formats at 30fps. Under our advanced design technologies, not only requires ultra low-power and ultra low-clock frequency, but also provides decent flexibility in error concealment, error resilient, and multi-resolution/multiplex decoder control.
 
About Chips&Media
Chips&Media,Inc. is a leading video core creator based in Seoul, Korea (Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to HD resolution. The company has been providing its advanced ultra low power multi-codec video IP to more than 20 top-tier semiconductor companies based in US, Europe, Korea, Taiwan, China and Japan. For more information, please visit www.chipsnmedia.com.