S3 Assists Siano To Develop Mobile Digital TV Chips

DUBLIN-- December 07, 2009  -- S3, a global provider of SoC design services and mixed-signal semiconductor IP, continued to strengthen its market position today by announcing a collaboration with Siano, a world leading fabless semiconductor company providing chips for mobile digital TV. S3 assisted Siano in the development of their SMS1XXX family of mobile TV chips, resulting in first-time-right silicon and faster time to volume production.

Established in June, 2004, Siano develops highly integrated silicon receivers for the mobile digital TV (MDTV) market. The company cooperates with ecosystem partners for modules, middleware and software applications, as well as with multimedia and application processor makers, to deliver complete MDTV solutions. Siano is the only company in the mobile digital TV (MDTV) market to offer two complete, complementary product lines, MDTV Receivers and Antenna-Chips, providing a unique solution to the device makers.

“Siano has used the skilled consulting services and expertise of S3 in developing its SMS1XXX family of mobile TV receiver chips which has assisted us greatly in getting to volume production with first-time-right silicon.” commented Alon Ironi, CEO, Siano.

“We have been working in Israel, through our reseller TBS Technologies, providing SoC design services and leading edge mixed signal IP blocks for some years now and have multiple customers in the territory. Delivering first-time-right silicon can be a complex achievement requiring specific technical experience as well as skill. We are proud to have been able to help Siano meet this goal and get them quickly to scalable volumes for their latest generation of mobile TV chips,” said Mike Murray, General Manager, Mixed Signal IP, S3.

About Silicon & Software Systems Ltd. (S3)

S3 is the Connected Consumer Technology Company, providing products and professional services to enable semiconductor companies, consumer electronics companies and healthcare providers to deliver next-generation devices, systems and services to consumers at home and on the move. For IC designers and product managers, S3 delivers a comprehensive portfolio of mixed-signal IP and design services for power-efficient single-chip systems. S3’s mixed-signal IP includes a wide portfolio of high performance A/D and D/A converters, PLLs, Analog Front Ends (AFEs) and other miscellaneous circuits which have been silicon proven at a number of merchant foundries (TSMC, UMC, Chartered, IBM, Tower, SMIC) at nodes ranging from 0.18um to 65nm. End markets served by S3 clients include WiFi, WiMAX, LTE, mobile and fixed digital broadcasting, DOCSIS, Digital Video, Imaging and power-line communications. Founded in 1986, S3 has design centers in Ireland (Dublin and Cork), Lisbon in Portugal, Wroclaw in Poland, Prague in the Czech Republic and San Jose in the USA, with sales offices and representatives globally. For further information please visit www.s3group.com/silicon-ip.

About Siano Mobile Silicon

Siano Mobile Silicon provides integrated silicon receiver and antenna chips for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s multi-standard solutions combine high performance with extremely low power and ease-of-design. Siano’s products are already shipped in mobile and portable devices all over the world and the company has built a vast customer base including tier-1 PC and mobile handset manufacturers. Registered in the USA, Siano has offices in China, Taiwan, South Korea, Israel and the USA.For additional information on Siano Mobile Silicon’s solutions, please visit: www.siano-ms.com