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Cavium Networks Introduces a New Family of PureVu Single Chip H.264 Processors That Break the Price-Performance Barrier for Mass Market Adoption in Wireless Displays, Home Video Distribution, and Video ConferencingThe PureVu™ CNW5XXX Video Processor Family Integrates Cavium’s Industry Leading Super Low Latency (SLL) 1080p60 Video Compression Capability with Its World Class CPU, Networking, and Security Technologies to Address a Wide Range of Consumer Devices MOUNTAIN VIEW, Calif.-- January 6, 2010--Cavium Networks (NASDAQ: CAVM - News), a leading provider of semiconductor products that enable intelligent processing for networking, communications, and connected home applications, today announced a new family of full HD (1080p60) system-on-a-chip (SoC) H.264 video processors for consumer and enterprise applications. The PureVu CNW5XXX family combines Cavium’s Super-Low-Latency (SLL) H.264 video processor, high performance Nitrox security technology, and intelligent networking and packet processing capabilities in a fully integrated SoC that brings the company’s revolutionary netHDTM technology to a variety of video applications, including wireless display, HDMI cable replacement, home media distribution, and video conferencing. The high degree of integration deployed in the CNW5XXX family is intended to provide OEMs with aggressive system bill-of-materials (BOM) cost in order to enable mass market adoption in such devices as flat panel TVs, Blu-ray players, notebook PCs and netbooks, gaming consoles, as well as SMB and SOHO video communication systems. The consumer desire for instant access to high definition content, whether streamed from the internet or stored on different CE devices including Blu-ray players, smart phones, STB DVRs, and PCs, for viewing anywhere in the home on various displays such as HDTVs and PC/laptop monitors is driving the demand for wired and wireless home video distribution and interactive content delivery. Leveraging the wide breadth of its technology, Cavium has created an architecture that exceeds the most stringent interactivity and quality requirements through its SLL 1080p60 H.264 technology, while complying with industry standards for managing protected content, such as HDCP 2.0, using its high performance and flexible security processors. “The market adoption of our PureVuTM video co-processors has been phenomenal since we introduced the CNW3XXX family in early 2008,” said Lars Herlitz, GM of the Multimedia Group at Cavium. “We expect the high integration, low power consumption and aggressive BOM cost structure of the newly introduced CNW5XXX video processor family to help our customers drive significant growth in wireless display, home video distribution, and video conferencing market segments.” PureVuTM CNW5XXX SoC Family Key Features
High Definition Video Delivery without Compromise Distribution of high definition content over standard WiFi home networks is the holy grail of the digital home. To date, proprietary compression or wireless technologies have failed to capture the interest of most consumers, mainly due to limitations inherent in the underlying technology, such as line-of-sight requirements, inability to scale due to lack of standardization and compatibility, and the high cost associated with building an end-to-end system. In addition, software-based solutions using commonly available general purpose CPUs suffer from limited resolution, high latency and unacceptably high power consumption. Cavium’s new SoC family overcomes these barriers by offering a range of application-optimized, fully standards-based devices that enable OEMs to address the requirements of this market in a cost effective and scalable manner:
"The wireless display and HDMI cable replacement applications have become the next digital home battle ground for various video processing and wireless networking technologies," said Michelle Abraham, principal analyst at In-Stat. "But when the dust settles, given the compatibility and scalability required to support this emerging market's expected growth, solutions using standards-based video and networking technologies will have the best chance of succeeding. Cavium's strategy with their new SoC family positions them well to be a driving force in shaping this growth." Enterprise Quality Video Conferencing at Consumer Grade Pricing Cavium’s new SoC product family also targets the video conferencing application with the new CNW5102:
This new SoC offers an ideal solution for low to mid-range video communication devices that are more cost-sensitive, yet demand the same level of video processing quality and performance as their higher end counter parts. The highly integrated architecture enables a single-chip video conferencing design capable of providing consumer grade pricing any compromise in picture quality. CNW5102’s high performance, flexible architecture, and rich interface set make it suitable for addressing a variety of other embedded applications including low latency broadcast, medical imaging and surveillance applications. Availability and Pricing The CNW5XXX will be sampling in Q1 2010. Various members of this processor family will be offered with different packaging options, speed grades and price points. Please contact your Cavium sales representative for details. About Cavium Networks Cavium Networks is a leading provider of highly integrated semiconductor products that enable intelligent processing in networking, communications, and connected home applications. Cavium Networks offers a broad portfolio of integrated, software-compatible processors ranging in performance from 10 Mbps to 40 Gbps that enable secure, intelligent functionality in enterprise, data-center, broadband/consumer and access and service provider equipment. Cavium Networks processors are supported by ecosystem partners that provide operating systems, tool support, reference designs and other services. Cavium Networks principal offices are in Mountain View, CA with design team locations in California, Massachusetts, India and Taiwan. For more information, please visit: http://www.caviumnetworks.com.
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