Amphion worldwide sales agent network for wireless communications semiconductor IP cores

AMPHION STRENGTHENS WORLDWIDE SALES AGENT NETWORK FOR WIRELESS COMMUNICATIONS SEMICONDUCTOR IP CORES

Amphion appoints sales agent to drive IP core design-in wins in Israel

Belfast, N. Ireland & San Jose, California (Nov 16, 2001) - Amphion Semiconductor Ltd., the leading provider of semiconductor intellectual-property (SIP) for multimedia, wireless and broadband communications, has appointed Phoenix Technologies Ltd. (Kfar Saba, Israel) as its independent sales representative for Israel. An established player in the sale and marketing of electronic components, semiconductor IP, and design tools to OEMs in Israel, Phoenix Technologies now represents the Amphion range of high-performance application-specific cores for System-on-a-Chip, ASIC and FPGA design. Amphion has plug-and-play success with over 150 unique cores and recently introduced an ultra-low power MPEG-4 video decoder product.

Virtual Components for Wireless LAN, Multimedia, Communications "Phoenix has intimate knowledge of Israel's very active communication and embedded design markets. They enjoy a strong track record designing in IP for ASIC projects. These key factors make them an excellent sales partner for Amphion. We anticipate a strong ramp in IP sales for Israel, especially in areas like 802.11 wireless LAN and telecoms." said Andrew Barber, Amphion Sales Director for Europe and Israel.

"Phoenix is very pleased to start working with Amphion as their sales partner in Israel," said Abraham Gelber, Managing Director of Phoenix Technologies. "We have a first rate reputation throughout Israel in the provision of leading-edge products for ASIC design, coupled with an efficient sales service and support. And Amphion has the semiconductor IP for our market."

About Phoenix Technologies
Operating throughout Israel, Phoenix Technologies Ltd. is a leading representative/distributor engaged in the sale and marketing of leading-edge electronic components and modules to OEMs. Founded in 1991, and currently managed by Abraham Gelber (former General Manager of Intel Semiconductor Israel) the company's mission is to facilitate shorter time-to-market for customers and suppliers of intellectual property, electronic components, modules and tools, by providing superior logistic and technical support, and complimentary services. Capitalizing on the benefits of a well-managed distributed technical sales infrastructure, and with focused 'design-in' orientated teams, Phoenix successfully targets markets in the communication and embedded segment. For more information, go to http://www.phnx.co.il

About Amphion
Amphion is the leading supplier of application-specific cores for IP-based System-on-a-Chip (SoC) integrated circuit designs for multimedia, wireless and broadband communications. Amphion delivers high-performance solutions for video and image compression, advanced encryption, and speech and channel coding with a comprehensive range of silicon-optimized products. Using proprietary techniques for the direct-mapping of processing functions and algorithms into hardware, Amphion develops and licenses semiconductor intellectual-property (SIP) cores that realize 10X to 1000X improvements in performance over conventional implementations using software-programmable DSP processors. Amphion is a privately held company with corporate headquarters and engineering in Belfast, Northern Ireland, UK and worldwide sales and marketing headquarters in San Jose, California. Amphion was formerly known as Integrated Silicon Systems Ltd, or ISS. For more information, visit http://www.amphion.com

Notes to Editors
Amphion, The Amphion logo, and "Virtual Components for the Converging World" are trademarks of Amphion Semiconductor Ltd. All other brand names or product names are trademarks or registered trademarks of their respective owners.

Press Contacts
David Mann, Amphion
Europe: +44 28 9050 4040
marcom@amphion.com

Ron Sailors, Amphion
North America: (408) 441-1248
marcom@amphion.com