Chips&Media' HD Video Core Demonstrated in VIA’s new multimedia chipset.

BodaHx6R Powers the Latest Low Power Processor from VIA Technologies

May 28, 2010 -- Chips&Media, Inc., a leader of silicon Intellectual Property (IP), today announces that Via Technologies, Inc., one of the global leading x86 processor providers, has adopted the BodaHx6R video engine from Chips&Media. They selected the Chips&Media’s one for their low power processor platforms , which ensure the latest Blu-ray titles decoding with VC1 and H.264 codec support and also are bolstered with MPEG-2 and WMV video decoding.

Chips&Media’ BodaHx6R provides multi-standard video decoding capabilities with DxVA hardware acceleration. It supports 1080p decoding at 30fps with minimal power consumption and host processor loading.

“We’re very happy that VIA has chosen Chips&Media technologies for its latest outstanding multimedia chipset.” said Steve Kim, a CEO of Chips&Media .“We look forward to building on broad collaboration between VIA and Chips&Media”

VIA will exhibit its new platforms featuring the BODA video architecture at Computex - to be held from June 1 to 5 in Taipei.

About VIA Technologies

VIA Technologies, Inc is the foremost fabless supplier of power efficient x86 processor platforms that are driving system innovation in the PC, client, ultra mobile and embedded markets. Combining energy-saving processors with digital media chipsets and advanced connectivity, multimedia and networking silicon enables a broad spectrum of computing and communication platforms, including its widely acclaimed ultra compact mainboards. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs and system integrators. www.via.com.tw

About Chips&Media

Chips&Media, Inc. is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to Full HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in silicon reaching 25 millions of units. For more information, please visit www.chipsnmedia.com