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Expectations set by mobile devices are driving other consumer categories to "get smart", says ImaginationMOBILE WORLD CONGRESS, Barcelona, Spain – 25th February 2013 – Imagination Technologies (IMG.L), a leading multimedia, processor, communications and cloud technologies company, says that technologies created for mobile devices, such as advanced GPUs and 4K capable video decoders and encoders, are influencing the broader consumer electronic market towards higher convergence as other devices try to catch up in ‘smartness’ to phones and tablets. Says Tony King-Smith, EVP marketing, Imagination: “Consumer expectations being set by smartphones and tablets are driving manufacturers in STB/TV, audio, automotive and other markets to try and catch up with phones and tablets in terms of UI sophistication, ability to run Apps and internet connectivity by taking advantage of the innovations being developed for the highly challenging mobile market.” Convergence is being driven by Imagination’s technologies for:
Imagination is demonstrating a range of technologies at MWC 2013 that will enable mobile devices to deliver compelling and engaging features at all price points and feature sets, including:
Visit Imagination at MWC 2013 to find out more (Hall 7 Stand I110). About Imagination Technologies Imagination Technologies - a global leader in multimedia, processor and communication technologies - creates and licenses market-leading processor solutions including graphics, video, vision, CPU & embedded processing, multi-standard communications, cross-platform V.VoIP & VoLTE and cloud connectivity. These silicon and software intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by an extensive portfolio of software, tools and ecosystems. Target markets include mobile phone, connected home consumer, mobile and tablet computing, in-car electronics, networking, telecoms, health, smart energy and connected sensors. Imagination's licensees include many of the world's leading semiconductor manufacturers, network operators and OEM/ODMs. Corporate headquarters are located in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com .
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