Arasan Chip Systems Announces New Channel Partner in India

FTD Automation joins the team of International Sales Representatives

San Jose, California -- March 18, 2013 -- Arasan Chip Systems, Inc. ("Arasan"), a leading provider of Total Semiconductor IP Solutions, announced today that the company has increased its International support through a partnership with FTD Automation Pvt Ltd in Bangalore, India. FTD Automation will provide Sales support for Arasan in India, while serving as point of contact for all customers in this region.

FTD Automation represents a wide range of EDA vendors, providing semiconductor products, EDAsolutions, turnkey services, and design services to the Indian Semiconductor market. FTD Automation was established in 2011, and maintains an office in Bangalore, India. FTD Automation Pvt Ltd provides superior Sales and Support in Electronic Design Automation and Printed Circuit Board industry, serving Hardware and Software markets.

"We are very pleased to announce the appointment of FTD Automation as our new Sales channel in this important region," said Ron Mabry, Vice President Worldwide Sales. "Through this new partnership, we will take advantage of FTD Automation’s extensive knowledge and network in India. We will reach agreater customer base, and also extend Arasan’s superior customer support to this region.”

"We are very excited to be able to offer a market leading technology to the rapidly expanding market in India. Arasan are well known here for their Total IP Solution approach and guarantee of fastest path to Silicon success!” said Sanjay Savalgi, FTD Automation.

About FTD Automation Pvt Ltd.

FTD Automation Pvt Ltd, with headquarters in Bangalore provides superior Sales and Support in Electronic Design Automation and Printed Circuit Board industry, serving Hardware and Software markets, with a vision “To become an indispensable partner for Indian Electronic Design industry by providing one point contact for customers in the complete electronic system design eco space in order

for customers to realize concept to product design through product and services offerings”.

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications. Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers, and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards. Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP, delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services. Based in San Jose, CA, USA, Arasan Chip Systems has a 16 year track record of IP and IP standards development leadership.