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The Love Triangle: Do EDA Services, Tools & IP Mix? Brian Bailey, Engineering Consultant & EETimes DesignLine contributing editor It has been tried before: An EDA company, which usually licenses software as a design tool, believes it can create a circuit design in its services group for one company and then repackage and sell it as IP. In general, that approach has failed. But what if we take the EDA company out of the equation. Can a design services company be a successful IP company? eSilicon believes it is possible and is being quite successful at it. I recently had the opportunity to speak to Patrick Soheili, vice president of marketing and general manager of eSilicon's IP business, and Gino Skulick, VP and GM of its SDMS business. I asked about the business that eSilicon is in. Skulick said eSilicon basically has three product lines. The first is its traditional ASIC business, which the company started 13 years ago. It taps into third-party foundries and IP cores and brings it all together as a service for a client. |
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