PLDA Announces Distribution Agreement with Leading Chinese Distributor, Huafan Tech Co., LTD

New alliance helps ensure availability of PLDA’s leading lines of PCIe IP and board solutions to designers throughout the People’s Republic of China

San Jose, CALIFORNIA -- January 23, 2014 -- PLDA, the industry leader in PCI Express® and interface IP solutions today announced an agreement with Huafan Tech Co., LTD, a leading distributor for EDA, IP and digital simulation products to distribute the complete line of PLDA ASIC and FPGA PCIe and interface IP and PCIe FPGA Board Solutions within the Chinese market. Huafan Tech is headquartered in Shanghai with a branch in Hong Kong.

According to Stephane Barrazza, Sales Director for PLDA, “Through this relationship with Huafan Tech, PLDA looks forward to expanding our reach in the Chinese marketplace. Huafan has a strong, ready-made network of semiconductor design customers that can now leverage PLDA’s technologies and solutions to help reach their product goals faster and more efficiently.”

About Huafan Tech Co., LTD
Huafan Tech Co., LTD. is committed to providing customers with efficient EDA design tools, mature verification of digital simulation IP and customized solutions for high-tech companies, company was founded in 2007, headquartered in Shanghai Puxi, with branches in Hong Kong. For more information, please visit http://www.huafantech.com .

About PLDA

PLDA designs and sells intellectual property (IP) cores and prototyping tools for ASIC and FPGA that aim to accelerate time-to-market for embedded electronic designers. PLDA specializes in high-speed interface protocols and technologies such as PCIe, and Ethernet. PLDA provides IP cores with a complete set of tools, including FPGA production-ready and prototyping cards or System-on-Module components, drivers and APIs and testbenches. Their products benefit from a global support and sales organization able to sustain over 5,800 ASIC and FPGA customers worldwide. PLDA is a global company with offices in North America (San Jose, California) and in Europe (France, Italy). For more information visit www.plda.com.