IPextreme and company to offer technical content tailored to semiconductor design teams using IP
Campbell, Calif. – September 18, 2014 – Together with its coalition of Constellations companies, IPextreme, Inc. today announced “Unlock the Mystery of IP,” a private conference aimed at bridging the gap between IP suppliers and IP users within semiconductor companies. This one-day event will be held at the Winchester Mystery House in San Jose, California on Tuesday, October 14, 2014. The day will be filled with content surrounding new technology, market trends, and challenges facing players in the IP industry.
Jim Feldhan, President of Semico Research Corporation, will ground the day’s programming with two data-rich keynote presentations: “Market Dynamics Driving the Internet of Things” in the morning and “Critical Trends in the 3rd Party IP Market” in the afternoon. Constellations member companies will share concise, “deep-tech” presentations examining IP-related topics not often seen outside the pages of a white paper. In thirty-minute sessions, presenters will delve into today’s cutting-edge IP products to equip attendees with the knowledge they need to make informed decisions for their next design projects. Finally, two panel discussions will address today’s hottest topics: the Internet of Things (IoT) and IP subsystems. A full conference agenda can be found below.
“We know that engineers are hungry for technical content without all the marketing fluff and sales pitches, and we are thrilled to bring them exactly that,” said Warren Savage, President and CEO of IPextreme. “It is our pleasure to extend an invitation to design managers and their teams to join us as we ‘Unlock the Mystery of IP’ at this unique event. Come for the top-notch content, stay for the food, drinks, and special tour of the Winchester Mystery House as our gift to you. It’s no mystery: this is an event not to be missed.”
Registration Details
“Unlock the Mystery of IP” is a two-part conference, with content divided into morning and afternoon sessions. Attendees may register for one or both sessions as their schedules allow. This free event will be of great value to anyone using semiconductor IP, particularly design managers and their teams. Attendees will enjoy complimentary breakfast, lunch, and an afternoon reception with hors d’oeuvres and hosted bar. To register, please email mystery@ip-extreme.com from your corporate email account, indicating which session(s) you wish to attend. Those interested in a complimentary Winchester Mystery House mini-tour should also indicate this upon registration.
Conference Agenda
Morning Session (9:00 AM – 12:00 PM)
| Time | Speaker/Topic |
| 8:30 | Registration for Morning Session & All-Day Attendees Continental Breakfast |
| 9:00 | Welcome Remarks by Warren Savage, President & CEO, IPextreme |
| 9:10 | Morning Keynote Address by Jim Feldhan, President, Semico Research Corporation Topic: Market Dynamics Driving the Internet of Things Abstract: The Internet of Things has been touted as the next big thing. What are the factors that will drive its growth? Jim Feldhan will examine the trends within IoT, including development of sensor solutions including Sensor Fusion. What are the markets that will see the adoption of IoT? In addition to the growth factors, Semico Research will present its analysis on the need for standards and security. Standards and security are potentially big gating factors to the growth of IoT. What does it all mean for design and manufacturing needs in the future? |
| 9:30 | Technical Presentation by Adapt IP Topic: Using SystemC to create USB 3.0 cores Speaker: Michael “Mac” McNamara, CEO Abstract: System level design methods have moved into the mainstream, with the approach being used to create synthesizable, customizable, high performance IP cores. In this session, we will show how such methods were used to solve real world applications for SystemC-designed USB cores that required operating in severe environmental conditions, achieving high throughput with reliability, and custom security features for handling for ensuring against hacking and thieves. |
| 10:00 | Panel Discussion: How Does IOT Drive IP Innovation? Moderator: John Blyler, Founder and President, JB Systems - Media and Technology Overview: IoT is the latest buzzword to permeate the semiconductor industry. Is it just hype, or is there something real that is driving the next level of growth in semiconductor? To what extent is IoT bringing about changes in the kind of IP required and the types of services available from suppliers? Panelists will discuss their experiences and share their insights into the evolving IP marketplace. |
| 10:55 | Technical Presentation by IPextreme Topic: Diamonds in the Rough --- Maximizing the ROI on your designs Speaker: Kands Manickam, Sr. VP & GM, IP & Services Abstract: Semiconductor companies are under constant pressure to increase market share and profits. Many are unaware that they have captive IP assets—hidden gems—that can be used to further both their financial and strategic goals. Learn how IPextreme has helped its strategic partners identify opportunities to capture the full value of their assets and enable their silicon-proven technology to proliferate. |
| 11:25 | Technical Presentation Sonics, Inc. Topic: Solving the System Level Design Riddle Speaker: Randy Smith, VP of Marketing Abstract: As semiconductor transitions to a consumer product, systems company universe, how will system level design paradigms evolve? How do you solve the conundrum of the need to get out a product faster when you are not yet certain of what the market will actually need by the time you ship the product? How does 3rd party IP help? What types of IP are most important? This presentation will explain a new evolving model of system design that is intended to solve these issues and more, including shortening design cycles, and reducing overall system power. This is nothing short of a paradigm shift in how high-level design will get done. |
| 11:55 | Closing Remarks by McKenzie Mortensen, Director of Marketing, IPextreme |
Networking Lunch in the Central Courtyard (12:00 PM – 1:00 PM)
| Time | Event |
| 12:00 | Picnic in the Mansion Courtyard: Grab-and-Go Sandwich Boxes Lunch provided for both morning and afternoon attendees Registration for Afternoon Session |
| 1:00 | 35-Minute “Mini” Mansion Tour for morning-only attendees |
Afternoon Session (1:00 PM – 4:00 PM)
| Time | Speaker/Topic |
| 1:00 | Welcome Remarks by McKenzie Mortensen, Director of Marketing, IPextreme |
| 1:05 | Afternoon Keynote Address by Jim Feldhan, President, Semico Research Corporation Topic: Critical Trends in the 3rd Party IP Market Abstract: Electronics have changed the way we work, play, and communicate. Smart phones are the prime example, as they have evolved beyond a communication device to a portable computer, game console, video player, and camera. The future continues to look bright as mobile devices evolve to provide healthcare monitoring, electronic payments, and many more functions. In response to rising market expectations, design complexity is increasing and time to market has become a critical factor in the health of many companies crafting SoC solutions today. We are seeing increased market requirements for connectivity and device performance dictate that contemporary SoCs be designed with ever-increasing amounts of third-party IP to meet market demands. Jim Feldhan will address these macro trends as a backdrop, presenting specific drivers for the third-party IP market going forward. Topics addressed will include memory IP, security IP, and interconnect IP. |
| 1:25 | Technical Presentation by IPextreme Topic:What's in your IP Wallet? --- Organizing your company's crown jewels Speaker: Warren Savage, President & CEO Abstract: Semiconductor companies today consume vast quantities of IP from both internal and external sources. This has resulted in an explosion of operational complexity within engineering, legal, financial, and purchasing departments. Companies now find themselves struggling to keep up with a new "big data" problem. IPextreme will share the best practices that we have seen throughout the industry and provide you with key takeaways that will help your organization today. |
| 2:10 | Panel Discussion: IP Subsystems: Build or Buy? Moderator: Gabe Moretti, Extension Media Overview: It is well established that semiconductor companies are using more and more reusable subsystems, both internally developed or purchased from suppliers. Panelists will discuss the criteria that semiconductor companies use in weighing whether to build or buy these subsystems, delving into related topics such as quality, support, design time, and cost. |
| 3:05 | Technical Presentation by Certus Semiconductor Topic: How Custom I/O Can Benefit You Speaker: Stephen Fairbanks, Co-Director Abstract: IO and pad cell libraries are of the most “taken for granted” design libraries and IP, mainly because they are free. Every foundry offers them, and many IP companies include them as a bundled option. So why should you consider custom IO in your next design? Why spend money and effort on something you can get for free? Consider this: Every large fabless company has its own internal IO team. Why is that, when free IO can be found everywhere? In this talk, we will explain why custom IO is so important to all IC companies, and how it can benefit your company in particular. |
| 3:50 | Closing Remarks by Warren Savage, President & CEO, IPextreme |
Networking Reception (4:00 PM – 6:00 PM)
| Time | Event |
| 4:00 | Hosted Bar & Hors d’Oeuvres at Annex Wine; beer; fresh honeycomb display featuring cheese, fruit, crackers, and breads |
| 4:45 | 35-Minute “Mini” Mansion Tour for afternoon-only and all-day attendees |
| 6:00 | End of conference |
More information can be found at http://www.ip-extreme.com/events/mysteryhouse2014.shtml.
About Constellations
“Cooperate. Collaborate. Win.”
Constellations is a collective of independent IP companies and industry partners working together at both the marketing and engineering levels to develop and promote advanced IP solutions. IPextreme initiated Constellations in 2010 and is the driving force behind the collective, serving as program organizer and facilitator. Constellations member companies currently include: Adapt-IP; Atrenta Inc.; Certus Semiconductor; IPextreme, Inc.; Methods2Business B.V.; Recore Systems; Sonics, Inc.; and Truechip Solutions Pvt. Ltd.
Companies participating in Constellations offer complementary products, creating a comprehensive portfolio of semiconductor IP from which customers can develop complete SoC solutions. The program is open only to non-competing companies to encourage teamwork and cooperation—member companies work together, share resources to promote mutual success, and participate in collective events.
Products of Constellations companies are featured in the Constellations Semiconductor IP Center, powered by IPextreme’s Xena™ IP management system. The IP Center enables members to easily catalog, distribute, and support their products. Each member company is given a private area on the Xena Cloud with full access to all capabilities of Xena. The IP Center also provides a convenient method for member companies and their customers to recommend IP products from other member companies to colleagues and other customers. Registered guests can browse all available IP and services in the Constellations Semiconductor IP Center for free at https://constellations.xena-cloud.com.
Constellations Membership and Pricing
The Constellations program continues to expand and grow, and enrollment is currently open. Annual membership in the Constellations program is $5,000. Included with this fee are two full Xena user licenses. Additional Xena licenses are available to Constellations members at a 50% discount.
For more information and details on becoming a part of this groundbreaking initiative, visit http://www.ip-extreme.com/partners/constellations.shtml.
About IPextreme, Inc.
Founded in 2004, IPextreme is a privately held company providing an array of innovative business and technical solutions focused around the licensing of semiconductor intellectual property (IP) within the global electronics market. Working with the largest semiconductor companies in the world, including Freescale, Infineon, Intel, NXP, National Semiconductor, and Texas Instruments, IPextreme unlocks the value of captive intellectual property assets and then licenses that IP to other companies. IPextreme’s cloud-based Xena™ software provides semiconductor and IP companies with enterprise-level management of their entire IP portfolios and operations. In 2010, IPextreme created Constellations™, a collective of independent IP companies and industry partners working together at both the marketing and engineering levels to develop and promote advanced IP solutions to common customers.
IPextreme has over 100 customers in more than twenty countries. Offices are located in Campbell, California; Munich, Germany; and Tokyo, Japan, with representatives in Europe, China, India, Israel, Korea, and Taiwan.
To learn more, please visit www.ip-extreme.com.
