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Who Gains the Most from ARM's New IP?Junko Yoshida, Chief International Correspondent, EETimes Introducing new IP, ARM also forecasts tablet's demise. A suite of new IP — ranging from ARM Cortex A72 processor to cache coherent interconnect and new Mali T880 GPU — announced by ARM Tuesday (Feb. 3) has exposed some of the leading processing-core company’s hopes and dreams for mobile phones in 2016. Next year’s mobiles, as envisioned by ARM, will go beyond mere phones to become “primary computing platforms,” said Ian Ferguson, vice president, segment marketing at ARM. The 2016 mobile phones will be able to see, hear and understand users much better, through a new set of interfaces (going beyond voice, including gestures). The growing CPU and GPU processing power enabled by ARM’s new IP cores also suggests that the next-generation phone will be up to the task of “creating content,” instead of just consuming it, Ferguson added. Sensor data will be captured, processed and analyzed more locally, instead of being sent to the cloud, according to ARM. Phones will cease to be just a “conduit,” said Ferguson. But really, who will gain most from ARM's new IP? |
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