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LSI Logic ZSP(R) DSP Gains Foothold as Core of Choice With Datang Design Win For Wireless Applications in China
"Datang is a significant customer for the ZSP architecture, especially since China is where current DSP demand is greatest," said Handel Jones, president of market research firm International Business Strategies. "The China wireless handset market is well positioned for dramatic future growth, given the record number of multinationals and foreign producers investing in China's electronic information industry. The success that LSI Logic has demonstrated with its ZSP technology in both wireless and wireline applications is impressive and a tribute to the architecture's ideal cost and performance combination." The ZSP400 DSP Core is a four-way superscalar, dual-MAC DSP core that has found wide acceptance in broadband, multimedia and wireless applications. Offering great performance, low power and best-in-class code density plus wide-ranging third-party support, the ZSP400 is the leading licensable DSP solution for cost and time-to-market sensitive applications. The ZSP architecture is well suited for both voice and baseband processing as well as audio and video processing, making it ideal for converging wireless and multimedia applications. "We are pleased to have the LSI Logic ZSP400 form the basis for the chip design in our next generation wireless handset products," said Zhao Lun, CEO of Datang Microelectronics. "The open ZSP architecture gives us the manufacturing flexibility we need and provides us with a long-term product roadmap that supports us from low-volume to high-volume. The combination best-in-class technology and efficiency of the ZSP also gives us the ability to keep a consistent quality and cost structure for our customers." Tuan Dao, vice president of the LSI Logic DSP Products Division, added, "The wireless handset market remains a significant growth opportunity in China and we are excited to be a part in Datang's drive for market leader leadership. With the ZSP architecture, LSI Logic provides the complete, high quality signal processing solution handset IC makers need to remain at the forefront of communications technology." About the LSI Logic ZSP Family of DSP Cores LSI Logic's ZSP DSP superscalar signal processing technology provides the highest-performance open architecture DSP cores available today. These licensable and fully synthesizable cores have proven themselves in ASICs and standard products alike. The ZSP architecture -- now in its second generation -- has been optimized with respect to code density, compiler performance and ease of programming. The ZOpen(R) software framework provides integration guidelines with supporting utilities, compliant third-party algorithms, and a supporting methodology that simplifies and standardizes application development. In addition, the ZSP Solution Partners program is composed of the broadest third party application and software portfolio in the licensable DSP market. For more information about ZSP visit the website at http://www.zsp.com. About LSI Logic Corporation LSI Logic Corporation is a leading designer and manufacturer of communications, consumer and storage semiconductors for applications that access, interconnect and store data, voice and video. In addition, the company supplies storage network solutions for the enterprise. LSI Logic is headquartered at 1621 Barber Lane, Milpitas, CA 95035, http://www.lsilogic.com . Notes to Editor: 1. All LSI Logic news releases (financial, acquisitions, manufacturing, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, http://www.lsilogic.com . 2. LSI Logic, the LSI Logic logo design, ZSP and ZOpen are trademarks or registered trademarks of LSI Logic Corporation. 3. All other brand or product names may be trademarks or registered trademarks of their respective companies. 4. Please do not assign a Reader Service number to this release. SOURCE LSI Logic Corporation
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