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Transdimension ships 5 MILLIONTH Embedded USB Host Controller Demand Driven by the Increasingly Widespread Adoption of USB Host Connectivity Solutions in Embedded Products IRVINE, Calif., June 15, 2004 - TransDimension, a leading provider of USB connectivity solutions for embedded applications, today announced that it has shipped its 5 millionth USB host controller. This significant milestone demonstrates that customers worldwide are designing USB host functionality into a myriad of products and the market acceptance of TransDimension's connectivity solutions. "The market has long been interested in direct peripheral connectivity without a PC. This interest has turned into significant demand for embedded USB host solutions," said Michael Holt, vice president of marketing and operations for TransDimension. "We expect continued growth for our USB host solutions, fueled by pervasive peripheral to peripheral connectivity requirements. We also see tremendous opportunity in wireless applications and intend to bring to market innovative wireless connectivity solutions, such as Ultra Wideband (UWB), that enable devices to exchange data without relying on a physical cable." TransDimension's embedded USB host controllers have been adopted for numerous applications, such as printers, set top boxes and test/measurement equipment. Market demand has been driven by both the need to connect mass storage devices to set top boxes and personal video recorders and the widespread adoption of PictBridge. A new industry standard, PictBridge allows users to print directly from PictBridge-compliant digital still cameras without the use of a PC. When used in this manner, the printer functions as USB host, while the digital still camera operates as a USB peripheral. Tightly coupled with the host controller is TransDimension's SoftConnex software, which enables the host functionality and supports a wide variety of operating systems and device class drivers. By providing both hardware and software, TransDimension enables customers to source their USB host solution from a single vendor, which reduces time to market and assures them of coordinated support once a project is underway. About TransDimension
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