Oslo, Norway - September 6th, 2004 - Nordic Semiconductor today announced that Memec Insight is appointed as its new distribution partner in Europe and such significantly improving Nordic Semiconductor's presence in Europe.
Sales of Nordic Semiconductor's standard components, with the 2.4GHz components at the head, have increased significantly last year. To increase sales of standard components further in Europe, Nordic Semiconductor is now focusing on its sales network. "Memec Insight has established itself as a leading, global semiconductor distributor with vigorous demand creation capabilities and a significant sales network, and our standard components fit perfect into their product portfolio", says Svein-Egil Nielsen, Sales and Marketing Director at Nordic Semiconductor.
The 2.4GHz components (nRF24XX-family) are the leading components in its market segments, focusing on integration, system cost and ease of use. "The portfolio of standard components for wireless communication from Nordic Semiconductor has proven to be world leading. We are delighted to represent these products, and are excited about the cooperation with Nordic in the future", says
Andy Sumpter, European Marketing Director at Memec Insight.
To keep up with the trend in sales of the standard components, Nordic Semiconductor is now significantly improving distribution in Europe. After two remarkable years of distribution agreement with Memec Unique in the Asia Pacific, showing powerful results, Nordic Semiconductor has excellent reasons to expand its sales network in agreement with Memec Insight, Europe.
About Nordic Semiconductor ASA
Founded in 1983, Nordic Semiconductor (former Nordic VLSI) has evolved steadily from the traditional ASIC design house into a leading European fabless semiconductor supplier. With world-class IC design expertise focused on RF/mixed-mode and advanced back-end/physical design capabilities, Nordic is currently marketing and selling three product families: a ground-breaking portfolio of standard components for wireless communication, high performance dataconverter IPs and custom design and manufacturing services (ASIC). With the ultra compact 2.4GHz transceiver and transmitter families, nRF24XX, the company has established itself as a market leader within the wireless personal interface segment comprising applications such as gamepads, keyboard/mouse and sports equipment. Nordic's products are manufactured on ultra modern technologies through strong relationships with world leading manufacturing facilities and are sold through a world-wide distribution network. The company has offices in Trondheim and Oslo, Norway, and is listed on the Norwegian Stock Exchange (OSX: NOD). All operations are managed according to the ISO 9001-approved quality assurance system.
About Memec Insight
Memec is a leading global semiconductor distributor specializing in demand creation and servicing the electronics industry with more than 2,400 employees, including over 1,800 field application engineers, technical sales specialists, technical marketing professionals, and account representatives around the world. The Company provides original equipment manufacturers with engineering expertise and a portfolio of leading edge semiconductor devices, and helps design customized, differentiated products to reduce time-to-market and lower overall costs. Memec has contractual relationships with more than 140 semiconductor companies. Through these relationships, Memec is able to offer its customers over 20,000 specialized semiconductor devices, including programmable logic devices, analog products, application specific standard products, and other specialty products. Since being founded in 1974, Memec has continually invested in its demand creation capabilities and expanded its global presence. Today, Memec services customers in all of the world's major technology markets: the Americas, Asia-Pacific (including the People's Republic of China), Europe, the Middle East, Africa, and Japan.
