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Spreadtrum Launches World's First Chinese 3G Chipset Powered By CEVA-Teak DSP CoreWorld's First GSM/GPRS/TD-SCDMA Chipset Is Production Sample Ready Sunnyvale & SAN JOSE, Calif. - November 16, 2004 - CEVA, Inc., (NASDAQ: CEVA; LSE: CVA), the leading licensor of Digital Signal Processor (DSP) cores and communications solutions to the semiconductor industry, and Spreadtrum Communications, a leading provider of wireless integrated circuit (IC) and software solutions, today announced that Spreadtrum has successfully developed a 3G TD-SCDMA Chinese standard mobile phone chipset powered by the CEVA-Teak DSP Core and is production sample ready. Spreadtrum's multi-band chipset SC8800 is the first complete wireless chipset for GSM/GRPS/TD-SCDMA standards. Powered by the high performance, low power CEVA-Teak DSP, the chipset enables dual-mode 2G/3G phones to operate transparently over China's TD-SCDMA and GSM networks. The world's first chipset for the China 3G standard marks another first for Spreadtrum. Since December 2003, Spreadtrum has been shipping GSM/GPRS modules and baseband chips for 2G/2.5G handsets powered by CEVA-TeakLite DSP Core to Chinese customers. China's mobile phone population is estimated at more than 300 million, and averages between four to five million new users each month (Chinese Ministry of Information Industry). For the chipset, Spreadtrum Communications has signed agreements with several Chinese handset makers such as Amoi Electronics Co., Ningbo Bird Co., Lenovo Group Ltd. and Hisense Electric Co. to develop next generation TD-SCDMA phones. China's 3G standard is due to go live in June 2005. "Licensing the CEVA-Teak DSP core was instrumental in slashing our time-to-market and achieving right first-time silicon. We successfully rolled out the TD-SCDMA baseband chipset in less than one and a half years," said Dr. Ping Wu, Spreadtrum Communications President/CEO. "Our long-standing partnership with CEVA and its DSP IP solutions has once again proved to be a success." "CEVA's licensing of the CEVA-Teak DSP to Spreadtrum will accelerate the proliferation and commercialization of 3G in China. Powered by CEVA-Teak, Spreadtrum are first to market with 3G in China," remarked Chet Silvestri, President and CEO of CEVA. "China is key to CEVA's growth in Asia and Spreadtrum's adoption of CEVA-Teak furthers reinforces our position as a leading DSP technology for wireless communications." About CEVA-Teak CEVA-Teak is a 16-bit fixed-point general-purpose DSP core. Its dual MAC architecture features high-performance, high flexibility and throughput for complex Digital Signal Processing implementations. The core is designed for low-power, speech and audio processing, multimedia and wireless communications (GSM, CDMA, EDGE, GPRS, 3G, etc.), high-speed modems, advanced telecommunication systems, and various embedded control applications. CEVA-Teak is designed with consideration for low-power uses to achieve the best possible performance with the lowest possible power consumption. It makes the core suitable to a wide variety of battery-powered portable applications. About Spreadtrum Communications Spreadtrum Communication Inc. is a leading fabless semiconductor company developing and marketing innovative digital wireless communications products. The company provides 2G, 2.5G, 3G base band chip set, protocol stack software, application software, and total solutions for wireless equipment manufactures, mobile terminal vendors, and semiconductor companies. Spreadtrum leverages its expertise in mix signal design, software and software application, and wireless data communication to deliver customers with high performance, low power consumption, cost effective, and flexible and highly integrated turn-key solutions. More information about Spreadtrum can be found on its website at http://www.spreadtrum.com. About CEVA, Inc. For more information about CEVA, Inc, visit the about section of our website.
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