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Huaya Microelectronics Ltd Licenses MIPS Processor for Its DTV Products
MIPS32® 4Kc® Core to Power Innovative Chinese Digital Television SoCs
MOUNTAIN VIEW, CA, and SHANGHAI, CHINA, March 16, 2005 - MIPS Technologies, Inc., (NASDAQ: MIPS), a leading provider of industry-standard processor architectures and cores for digital consumer and business applications, and Huaya Microelectronics, Limited, a world-class provider of custom chips for video solutions, today announced that HuayaMicro has licensed the MIPS32® 4Kc® SMIC .18 hard core to develop innovative digital television (DTV) products for the China market. "The MIPS architecture is well known and respected in China," said Biao Zhang, HuayaMicro's CEO. "We strongly believe that it is the best processor solution for Chinese DTV. Now that MIPS Technologies has demonstrated its commitment to the China market by opening an R&D Center in Shanghai, we are fully confident that, by collaborating with MIPS Technologies, HuayaMicro can deliver world-class DTV products to our customers in a timely and cost-effective manner." "We're very happy to be working with HuayaMicro," said Jack Browne, MIPS Technologies' Vice President, Worldwide Sales. "Their noise reduction, de-interlacing and video quality enhancement products are outstanding. The MIPS Technologies advantage of performance, power and price, coupled with our rich DTV software infrastructure, will help HuayaMicro rapidly deliver DTV products that can succeed in this growing and increasingly competitive global market." About the MIPS32 4Kc SMIC .18 Hard Core About MIPS Technologies About Huaya Microelectronics
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